ADVERTISING AND SALES PROMOTION

MKT2ADV

Not currently offered

Credit points: 15

Subject outline

Students are exposed to the role of advertising in a free economy, and how it impacts the media of mass communications. Students learn about advertising appeals, product and market research, selection of media, testing of advertising effectiveness and the advertising profession. In this subject, students will focus on advanced concepts and practices in advertising and sales promotion consistent which will provide skills essential to graduates in their future professional career.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorGreg Jamieson

Available to Study Abroad StudentsYes

Subject year levelYear Level 2 - UG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsAdvertising principles and practicePrescribedWells, Et al.2ND AUSTRALASIAN EDN. PEARSON, 2011

Graduate capabilities & intended learning outcomes

01. By the end of this unit students should understand the various forms of promotion and their advantages and disadvanatges

Activities:
Lectures, tutorials

02. By the end of the unit students should be able to select appropriate media in implementing a sales promotion campaign

Activities:
Lectures, tutorials and sales promotion campaign group assignment

03. By the end of this unit students should be able to present a sales promotion campaign in a professional manner

Activities:
Presentation of sales promotion campaign to class

04. At the end of the unit students should have an understanding of the creative issues that need to be considered in an advertising campaign

Activities:
Lectures, tutorials and sales promotion campaign group assignment

05. At the end of the unit students should have developed an understanding of the process of developing an advertising campaign, and apply them in particular in a short term sales promotion action

Activities:
Lectures, tutorials and sales promotion campaign group assignment

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