ADVERTISING IN THE DIGITAL AGE

MKT1ADX

2018

Credit points: 15

Subject outline

In this subject, you will explore advertising theory and practice in the context of Integrated Marketing Communications (IMC). You will learn how to integrate and critically analyse the elements of the IMC mix, advertising, direct marketing, personal selling, publicity/PR, and sales promotion, to develop communication messages that have meaning and impact for consumers in today's digital age.  You will develop essential skills for future professional careers by applying tools and skills to build strong consumer relationships.  You will analyse case studies designed to equip you with the knowledge and skills to communicate effectively with consumers and attain superior outcomes.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorGreg Jamieson

Available to Study Abroad StudentsNo

Subject year levelYear Level 1 - UG

Exchange StudentsNo

Subject particulars

Subject rules

Prerequisites Student must be enrolled in one of the following courses: LBAB, LBABM, LBABK, LDAB, LAAB

Co-requisitesN/A

Incompatible subjects MKT1ADD & MKT3ADV

Equivalent subjectsN/A

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsTBAPrescribedTBATBA

Graduate capabilities & intended learning outcomes

01. Discuss the various forms of promotion and their advantages and disadvantages.

Activities:
Online classes and learning activities

02. Select appropriate media for implementing an integrated marketing communications campaign.

Activities:
Online classes, and campaign group assignment

03. Present an integrated marketing communications campaign in a professional manner.

Activities:
Online Presentation of campaign

04. Explain the creative issues that need to be considered in an advertising campaign.

Activities:
Online classes, and campaign group assignment

05. Develop an annual advertising campaign.

Activities:
Online classes, and sales promotion campaign group assignment

Subject options

Select to view your study options…

Start date between: and    Key dates

Online, 2018, Study Block 5, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorGreg Jamieson

Class requirements

Unscheduled Online Class Week: 19 - 30
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 19 to week 30 and delivered via online.

Assessments

Assessment elementComments% ILO*
1-hour multiple choice test (500-word equivalent)To be submitted via Turnitin in the LMS link provided20 01, 02, 04, 05
One Group Project (1,000-words per student)To be submitted via Turnitin in the LMS link provided20 02, 03, 04, 05
One 2-hour final Examination (2,000-word equivalent)50 01, 02, 04, 05
One Group Presentation (5-minutes per student) (500 word equivalent)10 03

Online, 2018, Study Block 6, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorGreg Jamieson

Class requirements

Unscheduled Online Class Week: 23 - 34
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 23 to week 34 and delivered via online.

Assessments

Assessment elementComments% ILO*
1-hour multiple choice test (500-word equivalent)To be submitted via Turnitin in the LMS link provided20 01, 02, 04, 05
One Group Project (1,000-words per student)To be submitted via Turnitin in the LMS link provided20 02, 03, 04, 05
One 2-hour final Examination (2,000-word equivalent)50 01, 02, 04, 05
One Group Presentation (5-minutes per student) (500 word equivalent)10 03

Online, 2018, Study Block 7, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorGreg Jamieson

Class requirements

Unscheduled Online Class Week: 28 - 39
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 28 to week 39 and delivered via online.

Assessments

Assessment elementComments% ILO*
1-hour multiple choice test (500-word equivalent)To be submitted via Turnitin in the LMS link provided20 01, 02, 04, 05
One Group Project (1,000-words per student)To be submitted via Turnitin in the LMS link provided20 02, 03, 04, 05
One 2-hour final Examination (2,000-word equivalent)50 01, 02, 04, 05
One Group Presentation (5-minutes per student) (500 word equivalent)10 03

Online, 2018, Study Block 8, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorGreg Jamieson

Class requirements

Unscheduled Online Class Week: 32 - 43
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 32 to week 43 and delivered via online.

Assessments

Assessment elementComments% ILO*
1-hour multiple choice test (500-word equivalent)To be submitted via Turnitin in the LMS link provided20 01, 02, 04, 05
One Group Project (1,000-words per student)To be submitted via Turnitin in the LMS link provided20 02, 03, 04, 05
One 2-hour final Examination (2,000-word equivalent)50 01, 02, 04, 05
One Group Presentation (5-minutes per student) (500 word equivalent)10 03

Online, 2018, Study Block 9, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorGreg Jamieson

Class requirements

Unscheduled Online Class Week: 36 - 47
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 36 to week 47 and delivered via online.

Assessments

Assessment elementComments% ILO*
1-hour multiple choice test (500-word equivalent)To be submitted via Turnitin in the LMS link provided20 01, 02, 04, 05
One Group Project (1,000-words per student)To be submitted via Turnitin in the LMS link provided20 02, 03, 04, 05
One 2-hour final Examination (2,000-word equivalent)50 01, 02, 04, 05
One Group Presentation (5-minutes per student) (500 word equivalent)10 03

Online, 2018, Study Block 10, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorGreg Jamieson

Class requirements

Unscheduled Online Class Week: 41 - 52
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 41 to week 52 and delivered via online.

Assessments

Assessment elementComments% ILO*
1-hour multiple choice test (500-word equivalent)To be submitted via Turnitin in the LMS link provided20 01, 02, 04, 05
One Group Project (1,000-words per student)To be submitted via Turnitin in the LMS link provided20 02, 03, 04, 05
One 2-hour final Examination (2,000-word equivalent)50 01, 02, 04, 05
One Group Presentation (5-minutes per student) (500 word equivalent)10 03

Online, 2018, Study Block 11, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorGreg Jamieson

Class requirements

Unscheduled Online Class Week: 45
One 3.0 hours unscheduled online class per week on any day including weekend during the day in week 45 and delivered via online.

Assessments

Assessment elementComments% ILO*
1-hour multiple choice test (500-word equivalent)To be submitted via Turnitin in the LMS link provided20 01, 02, 04, 05
One Group Project (1,000-words per student)To be submitted via Turnitin in the LMS link provided20 02, 03, 04, 05
One 2-hour final Examination (2,000-word equivalent)50 01, 02, 04, 05
One Group Presentation (5-minutes per student) (500 word equivalent)10 03

Online, 2018, Study Block 12, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorGreg Jamieson

Class requirements

Unscheduled Online Class Week: 49
One 3.0 hours unscheduled online class per week on any day including weekend during the day in week 49 and delivered via online.

Assessments

Assessment elementComments% ILO*
1-hour multiple choice test (500-word equivalent)To be submitted via Turnitin in the LMS link provided20 01, 02, 04, 05
One Group Project (1,000-words per student)To be submitted via Turnitin in the LMS link provided20 02, 03, 04, 05
One 2-hour final Examination (2,000-word equivalent)50 01, 02, 04, 05
One Group Presentation (5-minutes per student) (500 word equivalent)10 03