ADVERTISING IN THE DIGITAL AGE

MKT1ADD

2018

Credit points: 15

Subject outline

In this subject, you will explore advertising theory and practice in the context of Integrated Marketing Communications (IMC). You will learn how to integrate and critically analyse the elements of the IMC mix.  You will learn about advertising, direct marketing, personal selling, publicity and PR.  You will develop communication messages that have meaning and impact for consumers in today's digital age.  You will analyse case studies designed to equip you with the knowledge and skills to communicate effectively with consumers.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorMarthin Nanere

Available to Study Abroad StudentsYes

Subject year levelYear Level 1 - UG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjects MKT3ADV

Equivalent subjectsN/A

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsTBAPrescribedTBATBA

Graduate capabilities & intended learning outcomes

01. Discuss the various forms of promotion and their advantages and disadvantages.

Activities:
Seminar/workshop

02. Select appropriate media for implementing an integrated marketing communications campaign.

Activities:
Seminar/workshop and campaign group assignment

03. Present an integrated marketing communications campaign in a professional manner.

Activities:
Presentation of campaign to class

04. Explain the creative issues that need to be considered in an advertising campaign.

Activities:
Seminar/workshop and campaign group assignment

05. Develop an annual advertising campaign.

Activities:
Seminar/workshop and sales promotion campaign group assignment

Subject options

Select to view your study options…

Start date between: and    Key dates

Albury-Wodonga, 2018, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

Seminar Week: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
1-hour multiple choice test (500 word equivalent)20 01, 02, 04, 05
One, group project (1000 words per student)20 02, 03, 04, 05
One, 2-hour final examination (2000 word equivalent)50 01, 02, 04, 05
One, group presentation (5 min per student) (500 word equivalent)10 03

Bendigo, 2018, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

Seminar Week: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
1-hour multiple choice test (500 word equivalent)20 01, 02, 04, 05
One, group project (1000 words per student)20 02, 03, 04, 05
One, 2-hour final examination (2000 word equivalent)50 01, 02, 04, 05
One, group presentation (5 min per student) (500 word equivalent)10 03

Melbourne, 2018, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

Evidence Based Learning Week: 10 - 22
Twelve 2.0 hours evidence based learning per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
1-hour multiple choice test (500 word equivalent)20 01, 02, 04, 05
One, group project (1000 words per student)20 02, 03, 04, 05
One, 2-hour final examination (2000 word equivalent)50 01, 02, 04, 05
One, group presentation (5 min per student) (500 word equivalent)10 03

Mildura, 2018, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

Seminar Week: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
1-hour multiple choice test (500 word equivalent)20 01, 02, 04, 05
One, group project (1000 words per student)20 02, 03, 04, 05
One, 2-hour final examination (2000 word equivalent)50 01, 02, 04, 05
One, group presentation (5 min per student) (500 word equivalent)10 03

Shepparton, 2018, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

Seminar Week: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
1-hour multiple choice test (500 word equivalent)20 01, 02, 04, 05
One, group project (1000 words per student)20 02, 03, 04, 05
One, 2-hour final examination (2000 word equivalent)50 01, 02, 04, 05
One, group presentation (5 min per student) (500 word equivalent)10 03

Vietnam, 2018, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

Seminar Week: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
1-hour multiple choice test (500 word equivalent)20 01, 02, 04, 05
One, group project (1000 words per student)20 02, 03, 04, 05
One, 2-hour final examination (2000 word equivalent)50 01, 02, 04, 05
One, group presentation (5 min per student) (500 word equivalent)10 03