SPORT FUNDING AND SPONSORSHIP

MGT3SFS

Not currently offered

Credit points: 15

Subject outline

This subject examines the role of sponsorship in the continued survival of professional and amateur sport. It looks at how these partnerships must be designed to create win-win situations for all parties and how sport organisations (sponsees) must service this relationship. Students will be provided with the practical and theoretical knowledge to source funding (sponsorship and government) to support their organisational sport activities. Students will also gain hands-on experience preparing grant applications and sponsorship proposals and develop an appreciation of sponsorship theory and strategy as it applies to the competitive sport marketplace.




SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorGreg Dingle

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites BUS1BUF or MGT1FOM or MKT1MDP

Co-requisitesN/A

Incompatible subjects THS2SFS

Equivalent subjectsN/A

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsThe Sponsorship Seeker's toolkitPrescribedSkildum,R and Grey, A3RD EDN, MCGRAW-HILL (2007)

Graduate capabilities & intended learning outcomes

01. Explain, through a written exam, why government agencies, philanthropic organisations and corporations financially support sport organisations

Activities:
Take-home examination
Related graduate capabilities and elements:
Critical Thinking

02. Apply a range of grant-writing tools and strategies to source funding for a sport organisation from government agencies or philanthropic organisations through preparation of a written grant application

Activities:
Grant Application
Related graduate capabilities and elements:
Teamwork
Inquiry/ Research
Creative Problem-solving
Writing

03. Apply a range of sponsorship tools and strategies to source corporate funding for a sport organisation through a written sponsorship proposal

Activities:
Sponsorship Proposal
Related graduate capabilities and elements:
Creative Problem-solving
Teamwork
Inquiry/ Research
Writing
Ethical Awareness

Subject options

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Subject not currently offered - Subject options not available.