MARKETING LAW

LST3MAL

Not currently offered

Credit points: 15

Subject outline

This subject introduces students to the way in which the law affects marketing activities. A number of specific legal issues relevant to the marketing of goods and services are identified such as intellectual property law, product liability, the law regulating various selling techniques, restrictive trade practices, privacy, electronic commerce and anti-spam laws. The subject is designed to raise students' awareness of the issues and develop their skills to achieve compliance with the law.

SchoolLa Trobe Law School

Credit points15

Subject Co-ordinatorDerya Siva

Available to Study Abroad StudentsYes

Subject year levelYear Level 2 - UG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites LST2BSL or LST2THL

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjects BLAWML Marketing Law Bendigo

Special conditions Not available to Bachelor of Laws students as a law elective. Bachelor of Business students are encouraged to enrol in this unit at third year.

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsBE: Marketing and the LawPrescribedSweeney, Bender, Kourmadias, latest edLexisNexis

Graduate capabilities & intended learning outcomes

01. Critically analyse and evaluate laws governing the participants in the Australian Marketing Industry

Activities:
- Tutorial Tasks - Lectures - Formative Assessments including assignment and final examination
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

02. Demonstrate an informed understanding of the relevant laws regulating the activities of participants in the Australian marketing industry

Activities:
- Tutorial Tasks - Lectures - Formative Assessments including assignment and final examination
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

03. Demonstrate, in the context of marketing law, well-developed analytical skills, ability to communicate clearly and effectively, logical argumentation and problem solving skills

Activities:
- Tutorial Tasks - Lectures - Formative Assessments including assignment and final examination
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)

04. Follow academic conventions and other instructions in completing set tasks

Activities:
- Tutorial Tasks - Lectures - Formative Assessments including assignment and final examination
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

05. Identify and apply relevant laws applicable to a given fact situation to arrive at a legally sound solution to a problem

Activities:
- Tutorial Tasks - Lectures - Formative Assessments including assignment and final examination
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)

Subject options

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