APPLIED MANAGEMENT FOR ENGINEERS

ELE4EMT

2018

Credit points: 15

Subject outline

The aim is to give engineering students a sense of what is required to start up and operate a business. Marketing, legal and management principles are taught, leading to the application of these in developing a business proposal.

SchoolSchool Engineering&Mathematical Sciences

Credit points15

Subject Co-ordinatorEddie Custovic

Available to Study Abroad StudentsYes

Subject year levelYear Level 4 - UG/Hons/1st Yr PG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsMarketing - creating and keeping customers in an e-commerce worldPrescribedZikmoud, WG and D'Amico, M 20017TH EDN, SOUTH-WESTERN COLLEGE PUBLISHING
ReadingsUnderstanding the Australian legal systemPrescribedCarvan, J 20016TH EDN, THOMSON REUTERS (PROFESSIONAL) AUSTRALIA

Graduate capabilities & intended learning outcomes

01. Analyse and evaluate the impact of marketing on society and business.

Activities:
The knowledge gained in 12 marketing lectures is then applied in an individual assignment and in developing a group business plan.
Related graduate capabilities and elements:
Ethical Awareness (Ethical Awareness)
Quantitative Literacy/ Numeracy (Quantitative Literacy/ Numeracy)
Critical Thinking (Critical Thinking)
Inquiry/ Research (Inquiry/ Research)

02. Apply legal principles as they affect practising engineers, where appropriate, in the business plan.

Activities:
Knowledge is gained in 8 legal principles lectures and applied where appropriate in the business plan.
Related graduate capabilities and elements:
Critical Thinking (Critical Thinking)
Ethical Awareness (Ethical Awareness)
Inquiry/ Research (Inquiry/ Research)

03. Analyse and interpret the business and economic environment within which engineers operate to formulate business and marketing strategies.

Activities:
2 lectures deal with the business environment and strategy formulation; this is then expanded and built upon in subsequent marketing lectures. The knowledge is applied in the assignment and business plan.
Related graduate capabilities and elements:
Creative Problem-solving (Creative Problem-solving)
Inquiry/ Research (Inquiry/ Research)
Critical Thinking (Critical Thinking)
Quantitative Literacy/ Numeracy (Quantitative Literacy/ Numeracy)
Ethical Awareness (Ethical Awareness)

04. Collaborate, cooperate, and work effectively as part of a team to produce a business plan.

Activities:
Regular team meetings are held to develop the business plan resulting in a team presentation and a written business plan.
Related graduate capabilities and elements:
Teamwork (Teamwork)

05. Write a clear, concise and well-structured business plan and deliver an engaging and persuasive oral presentation.

Activities:
Using the knowledge gained in lectures, conduct regular team meetings to develop the business plan, and present orally and in written report form.
Related graduate capabilities and elements:
Writing (Writing)
Ethical Awareness (Ethical Awareness)
Inquiry/ Research (Inquiry/ Research)
Critical Thinking (Critical Thinking)
Speaking (Speaking)
Creative Problem-solving (Creative Problem-solving)
Quantitative Literacy/ Numeracy (Quantitative Literacy/ Numeracy)
Teamwork (Teamwork)

Subject options

Select to view your study options…

Start date between: and    Key dates

Melbourne, 2018, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorEddie Custovic

Class requirements

Lecture Week: 10 - 22
One 2.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Tutorial Week: 10 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Lecture Week: 10 - 22
One 1.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
Assignment - marketing case-study (approx 500 words)20 01, 02, 03
Business Plan, Presentation (approx 2000 words) and related activities50 01, 02, 03, 04, 05
3 x online quizzes30 01, 02, 03