SPORTS ECONOMICS

ECO3EOS

Not currently offered

Credit points: 15

Subject outline

The aim of this subject is to identify the constraints and opportunities that will affect the ability of sports to survive in an increasingly competitive, global marketplace. Particular emphasis will be placed on examinations of both North American and European professional sports, as well as indigenous games, such as Australian Rules football. Topics covered will include: labour markets in various sports, including the effectiveness of regulations such as player drafts and salary caps, the ways in which sports have coped with recent substantial increases in revenue and costs; the identification of the market for particular sports and the extent of competition within those markets; and the extent to which the commercialisation of sport is inconsistent with the traditions and cultures of individual sports.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorLiam Lenten

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites ECO1DSM or BUS1BUE or ECO1IMI

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsSports Economics, 3rd. ed.PrescribedFort, R.D.PEARSON-PRENTICE HALL, UPPER SADDLE RIVER, N.J., 2010
ReadingsThe economics of sports 4th ed.PrescribedLeeds, M. and von Allmen, P.PEARSON EDUCATION , BOSTON, 2011

Graduate capabilities & intended learning outcomes

01. Analyse the role played by Governments at various levels in the sports industry, such as regulation and/or funding of sporting teams, events and stadia, as it applies to policy

Activities:
Lecture case studies and other exercises, tutorial questions and discussions, use of short videos and other media material
Related graduate capabilities and elements:
Writing
Speaking
Information Literacy

02. Apply microeconomic concepts to the sports economics industry such as: demand, elasticity, total revenue and marginal revenue to undertake critical analyses of the sports industry

Activities:
Lectures and tutorial questions and discussions, use of short videos and other media material
Related graduate capabilities and elements:
Speaking
Writing
Critical Thinking
Inquiry/ Research
Information Literacy

03. Communicate verbally (and do so effectively) the curriculum material of the subject as dictated by the ILOs above

Activities:
Tutorial discussions with fellow tutorial group members and tutor
Related graduate capabilities and elements:
Speaking

04. Comprehend various objectives in sports that are different from simple 'profit-maximisation', and apply one of these objectives (win-maximisation) to evaluate how different outcomes are produced

Activities:
Lectures and tutorial questions and discussions
Related graduate capabilities and elements:
Inquiry/ Research
Creative Problem-solving
Critical Thinking

05. Critique some alternative regulatory policies that a league may put into place in order to increase competitive balance between teams, and describing some of the side-effects that they may generate

Activities:
Lecture case studies and other exercises, tutorial questions and discussions
Related graduate capabilities and elements:
Inquiry/ Research
Writing
Information Literacy
Critical Thinking

06. Explain why variation in revenue between teams is a major source of competitive imbalance between teams on the field, and hence tension between teams

Activities:
Lecture case studies and other exercises, tutorial questions and discussions
Related graduate capabilities and elements:
Speaking
Writing
Creative Problem-solving
Critical Thinking
Information Literacy
Inquiry/ Research

07. Interpret diagrams and analyse economic models relating standard economic tools to explain the economic behaviour of sports teams and leagues

Activities:
Lecture exercise and written tutorial exercise, use of short videos
Related graduate capabilities and elements:
Critical Thinking
Information Literacy
Writing
Creative Problem-solving

Subject options

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Subject not currently offered - Subject options not available.