HEALTH MANAGEMENT STRATEGY AND OPERATIONS

CPH5HSO

2018

Credit points: 15

Subject outline

In this subject China Health Program students examine the strategic decisions, actions and leadership that determine the success of health service organisations. To achieve this, students will focus on the health care system and organisations from the strategic planning and management viewpoint, as well as covering marketing fundamentals and key components of operations management and research essential for decision analysis. Major issues and trends with an impact on the strategic and operations management of health services organisations will be discussed. This subject is designed for the student to use much of the material previously covered in other subjects, as well as healthcare management experience, to further develop the skills to deal with real life strategic and operational situations. Practical health services management problems relating to strategic planning and management, marketing and operations management are addressed through group projects and exercises.

SchoolSchool of Psychology & Public Health

Credit points15

Subject Co-ordinatorAdamm Ferrier

Available to Study Abroad StudentsYes

Subject year levelYear Level 5 - Masters

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsImprove your competitive strategyPreliminaryZuckerman, D 2002HEALTH ADMINISTRATION PRESS
ReadingsPrinciples of service marketingPreliminaryPalmer, AMCGRAW HILL
ReadingsThe strategic health care managerPreliminaryStevens, GJOSSEY BASS

Graduate capabilities & intended learning outcomes

01. Analyse elements of strategic planning and their transformation in operational management.

Activities:
Lectures, Group Discussions, Case Studies, Field Visits, Practice Multiple Choice Questions

02. Critically review the basic components of marketing pertaining to health systems.

Activities:
Lectures, Group Discussions, Case Studies, Practice Multiple Choice Questions

03. Reflect critically and communicate effectively about strategic planning and operational management using different modes and media.

Activities:
Lectures, Group Discussions, Case Studies, Practice Multiple Choice Questions

04. Synthesize complex problems and concepts used to measure operational performance (without sole reliance on financial measures).

Activities:
Lectures, Group Discussions, Case Studies, Practice Multiple Choice Questions

Subject options

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Start date between: and    Key dates

China, 2018, Semester 1, Day

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorGeorge Liu

Class requirements

Block Mode
One 10.0 days block mode per study period and delivered via face-to-face.
"Offered offshore at Harbin Medical University"

Assessments

Assessment elementComments% ILO*
2 hour exam (2,000-word equivalent)50 01, 02, 03, 04
one 2,500-word case study50 01, 02, 04

China, 2018, Semester 2, Day

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorAdamm Ferrier

Class requirements

Block Mode
One 10.0 days block mode per study period and delivered via face-to-face.
"Block mode at Bundoora and China."

Assessments

Assessment elementComments% ILO*
2 hour exam (2,000-word equivalent)50 01, 02, 03, 04
one 2,500-word case study50 01, 02, 04