BUSINESS RESEARCH METHODS

BUS5BRM

Not currently offered

Credit points: 15

Subject outline

This subject provides a critical engagement with business research methods, and considers both quantitative and qualitative approaches to research. It provides students with skills required to undertake empirical, archival, descriptive, and analytical research in business contexts. Report, thesis writing, and presentation skills are also considered.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorGreg Jamieson

Available to Study Abroad StudentsYes

Subject year levelYear Level 5 - Masters

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites Student must have 75% WAM before enrolling in this subject.

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsBusiness Research MethodsPrescribedZikmund, W.GTHOMSON, OHIO (LATEST EDITION)
ReadingsResearch Design in Social ResearchPrescribedDe Vaus, D (2002)SAGE LONDON

Graduate capabilities & intended learning outcomes

01. Demonstrate critical thinking skills that enhance research process

Activities:
Development of a research plan that will demonstrate critical thinking and problem solving skills
Related graduate capabilities and elements:
Critical Thinking (Critical Thinking)

02. Demonstrate problem solving skills that enhance research process

Activities:
in-class problem solving assignments will demonstrate complexity of problem environments and a variety of problem solving approaches and methods
Related graduate capabilities and elements:
Creative Problem-solving (Creative Problem-solving)

03. Describe and critically apply various research methodologies as they pertain to ethical scientific enquiry

Activities:
Develop appropriate topic analysis with detailed methodological content
Related graduate capabilities and elements:
Ethical Awareness (Ethical Awareness)
Inquiry/ Research (Inquiry/ Research)

04. Present topic analysis verbally

Activities:
improve presentation skills for delivering research plans and methods and learn how to defend plans and methods against critical reviews
Related graduate capabilities and elements:
Speaking (Speaking)

05. Write a research-based topic analysis

Activities:
write a research topic analysis
Related graduate capabilities and elements:
Inquiry/ Research (Inquiry/ Research)

Subject options

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