ADVERTISING AND SALES PROMOTION

MKT3ADV

2017

Credit points: 15

Subject outline

In this subject you will be exposed to the role of advertising in a free economy and how it affects the media of mass communications. You will learn about advertising appeals, product and market research, the selection of media, testing of advertising effectiveness, and the advertising profession. In this subject, you will focus on advanced concepts and practices in advertising and sales promotion, developing essential skills for their future professional careers.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorTanvir Ahmed

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsAdvertising principles and practicePrescribedWells, Et al.2ND AUSTRALASIAN EDN. PEARSON, 2011

Graduate capabilities & intended learning outcomes

01. Demonstrate an understanding of the various forms of promotion and their advantages and disadvantages through participation in tutorials and lectures

Activities:
Seminar/workshop

02. Select appropriate media for implementing an integrated marketing communications campaign

Activities:
Seminar/workshop and campaign group assignment

03. Present an integrated marketing communications campaign in a professional manner

Activities:
Presentation of campaign to class

04. Recognise the creative issues that need to be considered in an advertising campaign

Activities:
Seminar/workshop and campaign group assignment

05. Develop an annual advertising campaign

Activities:
Seminar/workshop and sales promotion campaign group assignment

Subject options

Select to view your study options…

Start date between: and    Key dates

Albury-Wodonga, 2017, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorRoman Peretiatko

Class requirements

Seminar Week: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
1-hour multiple choice test10 01, 02, 04, 05
Integrated Marketing Communications Campaign (Group Assignment)1,000-words per student35 02, 03, 04, 05
one 2-hour final examination35 01, 02, 04, 05
class contributionThe class participation will be based on participation in tutorials. Students need to be present at the tutorial with pre-set tutorial work attempted. 5 01, 02, 04, 05
group presentation (15 minutes for the group)group presentation on written assignment15 03

Bendigo, 2017, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElaine Plant

Class requirements

Seminar Week: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
1-hour multiple choice test10 01, 02, 04, 05
Integrated Marketing Communications Campaign (Group Assignment)1,000-words per student35 02, 03, 04, 05
one 2-hour final examination35 01, 02, 04, 05
class contributionThe class participation will be based on participation in tutorials. Students need to be present at the tutorial with pre-set tutorial work attempted. 5 01, 02, 04, 05
group presentation (15 minutes for the group)group presentation on written assignment15 03

Melbourne, 2017, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorRoman Peretiatko

Class requirements

Seminar Week: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
1-hour multiple choice test10 01, 02, 04, 05
Integrated Marketing Communications Campaign (Group Assignment)1,000-words per student35 02, 03, 04, 05
one 2-hour final examination35 01, 02, 04, 05
class contributionThe class participation will be based on participation in tutorials. Students need to be present at the tutorial with pre-set tutorial work attempted. 5 01, 02, 04, 05
group presentation (15 minutes for the group)group presentation on written assignment15 03

Shepparton, 2017, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorRoman Peretiatko

Class requirements

Seminar Week: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
1-hour multiple choice test10 01, 02, 04, 05
Integrated Marketing Communications Campaign (Group Assignment)1,000-words per student35 02, 03, 04, 05
one 2-hour final examination35 01, 02, 04, 05
class contributionThe class participation will be based on participation in tutorials. Students need to be present at the tutorial with pre-set tutorial work attempted. 5 01, 02, 04, 05
group presentation (15 minutes for the group)group presentation on written assignment15 03

Sydney, 2017, Study Period 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorRoman Peretiatko

Class requirements

Seminar Week: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
1-hour multiple choice test10 01, 02, 04, 05
Integrated Marketing Communications Campaign (Group Assignment)1,000-words per student35 02, 03, 04, 05
one 2-hour final examination35 01, 02, 04, 05
class contributionThe class participation will be based on participation in tutorials. Students need to be present at the tutorial with pre-set tutorial work attempted. 5 01, 02, 04, 05
group presentation (15 minutes for the group)group presentation on written assignment15 03

Sydney, 2017, Study Period 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorRoman Peretiatko

Class requirements

Seminar Week: 31 - 42
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 42 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
1-hour multiple choice test10 01, 02, 04, 05
Integrated Marketing Communications Campaign (Group Assignment)1,000-words per student35 02, 03, 04, 05
one 2-hour final examination35 01, 02, 04, 05
class contributionThe class participation will be based on participation in tutorials. Students need to be present at the tutorial with pre-set tutorial work attempted. 5 01, 02, 04, 05
group presentation (15 minutes for the group)group presentation on written assignment15 03

Vietnam, 2017, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorRoman Peretiatko

Class requirements

Seminar Week: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
1-hour multiple choice test10 01, 02, 04, 05
Integrated Marketing Communications Campaign (Group Assignment)1,000-words per student35 02, 03, 04, 05
one 2-hour final examination35 01, 02, 04, 05
class contributionThe class participation will be based on participation in tutorials. Students need to be present at the tutorial with pre-set tutorial work attempted. 5 01, 02, 04, 05
group presentation (15 minutes for the group)group presentation on written assignment15 03