vpa3ad6 applied design 6
APPLIED DESIGN 6
VPA3AD6
2016
Credit points: 15
Subject outline
Subject builds upon skills gained in AD2 or 3 â web design; html coding; animated web banners; flash animation â and applies, through praxis, these skills in digital web media to the creative development of active on-line material.
SchoolSchool of Humanities & Social Sciences
Credit points15
Subject Co-ordinatorPaul Morris
Available to Study Abroad StudentsYes
Subject year levelYear Level 3 - UG
Exchange StudentsYes
Subject particulars
Subject rules
Prerequisites VPA2AD3 AND VPA2AD4
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditions CORE subject for ABCAB (Graphic Design) and ABCAM (Graphic Design)
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Corporate identity: making business study visible through design, | Recommended | Olins, W. 1990 | HARVARD BUSINESS SCHOOL PRESS |
| Readings | Graphic style: from Victorian to Post-modern, | Recommended | Heller S. and Chwast, S. 1998 | THAMES AND HUDSON |
| Readings | The end of print: the graphic design of David Carson, | Recommended | Carson, D. and Blackwell, L. 1995 | LAURENCE KING |
Graduate capabilities & intended learning outcomes
01. Communicate effectively, precisely and convincingly in written documentation appropriate to project needs, language and style appropriate to the design and marketing profession.
- Activities:
- Indicated in project outcome documentation for specific projects and through praxis. Some projects also require copy and text which is also assessed for effectiveness of communication.
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking)
02. Conduct qualitative research into market segment, collect data, evaluate and present for review
- Activities:
- Indicated in project outcome through praxis
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
03. Develop cognitive and technical ability in the use of required technologies. Analyse project opportunities and develop creative solutions.
- Activities:
- Indicated in project outcome through praxis
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
04. Exhibit professional outcomes in contemporary design practice
- Activities:
- Indicated in project outcome through praxis
- Related graduate capabilities and elements:
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
Subject options
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Bendigo, 2016, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorPaul Morris
Class requirements
Lecture
One 1.0 hours lecture per week on weekdays during the day and delivered via face-to-face.
WorkShop
One 2.0 hours workshop per week on weekdays during the day and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Brief development: Digital Portfolio, story-board draft. (800 word equivalent) | 20 | 02, 03, 04 | |
| Media essay (800 word equivalent) | 20 | 01, 02 | |
| Portfolio construction: web application (800 word equivalent) | 20 | 02, 03, 04 | |
| Portfolio production: photography, illustrations, text material appropriate to media demands | (800 word equivalent) | 20 | 02, 03, 04 |
| Website: biographical investigation into subject matter. (800 words) | 20 | 01, 02 |
Mildura, 2016, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorPaul Morris
Class requirements
Lecture
One 1.0 hours lecture per week on weekdays during the day and delivered via face-to-face.
WorkShop
One 2.0 hours workshop per week on weekdays during the day and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Brief development: Digital Portfolio, story-board draft. (800 word equivalent) | 20 | 02, 03, 04 | |
| Media essay (800 word equivalent) | 20 | 01, 02 | |
| Portfolio construction: web application (800 word equivalent) | 20 | 02, 03, 04 | |
| Portfolio production: photography, illustrations, text material appropriate to media demands | (800 word equivalent) | 20 | 02, 03, 04 |
| Website: biographical investigation into subject matter. (800 words) | 20 | 01, 02 |