stc5msi issues mgmt in strat comm
ISSUES MANAGEMENT IN STRATEGIC COMMUNICATION
STC5MSI
2016
Credit points: 15
Subject outline
In an increasingly complex, interconnected and globalised world, Issue Management continues to be seen as a prominent practice for organisations ever more aware of public sentiment, reputation protection and the preservation of public trust. Examining issue management across government, NFP and business, the course will examine techniques and strategies for understanding the potential for issues to emerge from both expected and unexpected events. The course will consider formal strategies and techniques which provide effective planning for and responses to these issues, with the guiding principle of harm reduction and the maintainence of public confidence, trust and safety. While attention will be given to recent forms of issue management such as, online social media hate campaigns, it will also consider the historical foundations of this field and the ongoing challenges which each historical and cultural situation provides.
SchoolSchool of Humanities & Social Sciences
Credit points15
Subject Co-ordinatorMark Civitella
Available to Study Abroad StudentsYes
Subject year levelYear Level 5 - Masters
Exchange StudentsYes
Subject particulars
Subject rules
Prerequisites Must be enrolled in Master of Strategic Communication, Graduate Certificate in Strategic Communication or Graduate Diploma in Strategic Communication or Master of Communication (Public Relations) or Graduate Diploma in Communication (Public Relations), Graduate Certificate in Communication (Public Relations) or Master of Marketing Management
Co-requisitesN/A
Incompatible subjects STC5ISM
Equivalent subjectsN/A
Special conditionsN/A
Graduate capabilities & intended learning outcomes
01. Developing the documents, materials and techniques which may form elements of a formal response including training staff in media presentation.
- Activities:
- Case study of mining Industry response to the mining industry resources rent tax. Analysis of Australian Army response to various allegations. Training for one-on-one and media conference interviews, on the record and off the record backgrounding.
- Related graduate capabilities and elements:
- Critical Thinking(Critical Thinking)
- Creative Problem-solving(Creative Problem-solving)
02. Planning for expected and unexpected issues and how they could be addressd.
- Activities:
- Contemporary case study analysis of issue management across each sector of the institutional community.
- Related graduate capabilities and elements:
- Critical Thinking(Critical Thinking)
- Inquiry/ Research(Inquiry/ Research)
- Creative Problem-solving(Creative Problem-solving)
- Writing(Writing)
03. Understanding the cultural and social differences which may be required in a particular crisis environment.
- Activities:
- Contemporary case study analysis of current events across the global community. eg. Malaysian Airline, Korean Ferry, Automative recalls following mechanical failures.
- Related graduate capabilities and elements:
- Critical Thinking(Critical Thinking)
- Creative Problem-solving(Creative Problem-solving)
- Writing(Writing)
- Speaking(Speaking)
Subject options
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City Campus, 2016, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMark Civitella
Class requirements
SeminarWeek: 31 - 43
Three 6.5 hours seminar per study period on weekdays during the day from week 31 to week 43 and delivered via blended.
"3 blocks of 6 hours taught on Fridays and all day Saturday at the city campus.
Timetable the same as STC5ISM
"
SeminarWeek: 31 - 43
Three 7.0 hours seminar per study period on saturday during the day from week 31 to week 43 and delivered via blended.
"3 blocks of 6 hours taught on Saturdays at the city campus.
Timetable the same as STC5ISM."
Assessments
Assessment element | Comments | % | ILO* |
---|---|---|---|
Major Research essay on set topic (equivalent to 2000-words) | 40 | 01, 02, 03 | |
Research essay managing a Multi-Cultural Response to a Crisis (equivalent to 1500-words) . | 30 | 01, 02, 03 | |
Research essay on Planning for the Unexpected Crisis (equivalent to 1500-words). | 30 | 03, 01, 02 |