mst5pgc public service broadcasting
PUBLIC SERVICE BROADCASTING IN A GLOBAL CONTEXT
MST5PGC
Not currently offered
Credit points: 30
Subject outline
Examining public service broadcasting as a global institution, this subject explores the impact of new technology - digital television, the Internet and on-demand platforms - and the implications these have for traditional values and goals. While the proliferation of global niche media with the uptake of digital and broadband technologies might seem to accelerate the demise of public service broadcasters, in reality digital free-to-air transmission and online platforms are rejuvenating the system and in many instances enhancing its role as a risk taker and innovator. Public broadcasting manifests as both state owned and state controlled evoking oppositional associations - of impartiality, independence, quality, diversity, integrity, or as propagandist, excluding dissent and serving as the mouthpiece of government. This unit will cover the range of dilemmas and possibilities facing this institution, drawing on case studies that underline national differences.
SchoolSchool of Humanities & Social Sciences
Credit points30
Subject Co-ordinatorMary Debrett
Available to Study Abroad StudentsYes
Subject year levelYear Level 5 - Masters
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjects MST4PGC
Equivalent subjectsN/A
Special conditions Elective subject for AMGC & AMSC.
Learning resources
Readings
Resource Type | Title | Resource Requirement | Author and Year | Publisher |
---|---|---|---|---|
Readings | From public service broadcasting to public service media:Ripe@2007, | Recommended | Lowe, G. F. and Bardoel, J. (eds) | NORDICOM 2008 |
Readings | Public service broadcasting in the age of globalization, | Recommended | Banerjee, I. and Seneviratne, K. (eds) | ASIAN MEDIA INFORMATION AND COMMUNICATION CENTRE: NANYANG TECHNOLOGICAL UNIVERSITY 2006 |
Readings | Reinventing public serfice television for the digital future | Recommended | Debrett M 2010 | BRISTOL: INTELLECT |
Graduate capabilities & intended learning outcomes
01. Ability to express ideas in a public forum
- Activities:
- In weekly class discussions and class presentations.
- Related graduate capabilities and elements:
- Speaking(Speaking)
02. Assess the impact of globalisation, and digital platforms on traditional public service broadcasting principles
- Activities:
- By presenting a class paper on a case study, through weekly readings and via discussions and the final essay.
- Related graduate capabilities and elements:
- Speaking(Speaking)
- Critical Thinking(Critical Thinking)
- Writing(Writing)
- Inquiry/ Research(Inquiry/ Research)
03. Critique contemporary media theories regarding the changing role of public service media.
- Activities:
- Through weekly readings and small group discussions in class and through written assignments.
- Related graduate capabilities and elements:
- Writing(Writing)
- Critical Thinking(Critical Thinking)
- Teamwork(Teamwork)
- Inquiry/ Research(Inquiry/ Research)
- Creative Problem-solving(Creative Problem-solving)
- Speaking(Speaking)
04. Develop advanced time management skills through forward planning.
- Activities:
- By undertaking background research for the final essay well ahead of the deadline in order to complete three drafts of the research essay in consultation with the lecturer, and by submitting work on time.
- Related graduate capabilities and elements:
- Creative Problem-solving(Creative Problem-solving)
05. Develop skills in collaborative evaluation
- Activities:
- Through weekly small group discussion in class based on questions related to set readings.
- Related graduate capabilities and elements:
- Teamwork(Teamwork)
- Creative Problem-solving(Creative Problem-solving)
06. Develop skills in critical, discursive academic writing.
- Activities:
- Through the individual class presentation/paper, the research essay, and tutorial writing exercises
- Related graduate capabilities and elements:
- Writing(Writing)
07. Understand the tensions at play in the relationships between private/commercial and public media, the public relations sector and government
- Activities:
- Through weekly readings/discussions and the final research essay.
- Related graduate capabilities and elements:
- Critical Thinking(Critical Thinking)
- Inquiry/ Research(Inquiry/ Research)
Subject options
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