stc5cps strategic political comm
STRATEGIC POLITICAL COMMUNICATION
STC5CPS
2016
Credit points: 15
Subject outline
This course aims to equip students with a broad understanding of the evolving framework and practices of communication in the political arena. Numerous case studies will be examined both from Australia and overseas. The course will examine the evolving nature of society and the "digital age" and the impact on 'traditional' politics. Further it will explore the role of non-elected 'political professionals' and the burgeoning profession of political communicators. It will examine the contemporary setting of politics as impacted by political communication and the issues of techniques of persuasion such as traditional 'lobbying', social media campaigning, political research, advocacy organisations, online and traditional media and the means by which new social media both serves and distorts in the age of the 24 hour news cycle.
SchoolSchool of Humanities & Social Sciences
Credit points15
Subject Co-ordinatorKevin Brianton
Available to Study Abroad StudentsYes
Subject year levelYear Level 5 - Masters
Exchange StudentsYes
Subject particulars
Subject rules
Prerequisites Must be enrolled in Master of Strategic Communication or Graduate Certificate in Strategic Communication or Graduate Diploma in Strategic Communication or Master of Communication (Public Relations) or Graduate Diploma in Communication (Public Relations) or Graduate Certificate in Communication (Public Relations) or Master of Marketing Management.
Co-requisitesN/A
Incompatible subjects STC5SPC
Equivalent subjectsN/A
Special conditionsN/A
Graduate capabilities & intended learning outcomes
01. Capacity to provide an informed analysis and evaluation of the way particular issues, policies and events are or could be communicated in a political context
- Activities:
- Developing an ongoing strategy to deal with a current political situation which attempts to postion the communication toward an intended political outcome. This may include the practical production of a range of materials from rhetoric in speech preparation to campaign outlines etc.
- Related graduate capabilities and elements:
- Inquiry/ Research(Inquiry/ Research)
- Critical Thinking(Critical Thinking)
- Creative Problem-solving(Creative Problem-solving)
- Writing(Writing)
02. Demonstrated understanding of the mutually inter-realted functions of communication and politics in a variety of social and historical contexts.
- Activities:
- Detailed analysis of various political communication case studies, theories and practical situations.
- Related graduate capabilities and elements:
- Creative Problem-solving(Creative Problem-solving)
- Inquiry/ Research(Inquiry/ Research)
- Critical Thinking(Critical Thinking)
03. Systematic evaluation of the role of social media, lobbyists and non-elected players contribute to particular political campaigns via public access to communication
- Activities:
- Using various political communication theories and case studies devolop a reseach essay on a set topic.
- Related graduate capabilities and elements:
- Creative Problem-solving(Creative Problem-solving)
- Critical Thinking(Critical Thinking)
- Inquiry/ Research(Inquiry/ Research)
Subject options
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City Campus, 2016, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMark Civitella
Class requirements
SeminarWeek: 10 - 22
Three 6.5 hours seminar per study period on weekdays during the day from week 10 to week 22 and delivered via blended.
"3 blocks of 6 hourson Fridays at the City campus.
Needs to be timetabled with STC5SPC"
SeminarWeek: 10 - 22
Three 7.0 hours seminar per study period on saturday during the day from week 10 to week 22 and delivered via blended.
"3 blocks of 6 hourson Saturdays at the City campus."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Develop targeted political strategy, utilising communication theory and practice. (4000 words) | 60 | 03, 02, 01 | |
| Research essay which examines examples of political communication (equivalent to 2000 words) | 40 | 02, 01, 03 |