mgt3sfs sport funding
SPORT FUNDING AND SPONSORSHIP
MGT3SFS
2016
Credit points: 15
Subject outline
This subject examines the role of sponsorship in the continued survival of professional and amateur sport. It looks at how these partnerships must be designed to create win-win situations for all parties and how sport organisations (sponsees) must service this relationship. Students will be provided with the practical and theoretical knowledge to source funding (sponsorship and government) to support their organisational sport activities. Students will also gain hands-on experience preparing grant applications and sponsorship proposals and develop an appreciation of sponsorship theory and strategy as it applies to the competitive sport marketplace.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorGreg Dingle
Available to Study Abroad StudentsYes
Subject year levelYear Level 3 - UG
Exchange StudentsYes
Subject particulars
Subject rules
Prerequisites BUS1BUF or MGT1FOM or MKT1MDP
Co-requisitesN/A
Incompatible subjects THS2SFS
Equivalent subjectsN/A
Special conditionsN/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | The Sponsorship Seeker's toolkit | Prescribed | Skildum,R and Grey, A | 3RD EDN, MCGRAW-HILL (2007) |
Graduate capabilities & intended learning outcomes
01. Explain, through a written exam, why government agencies, philanthropic organisations and corporations financially support sport organisations
- Activities:
- Take-home examination
- Related graduate capabilities and elements:
- Critical Thinking(Critical Thinking)
02. Apply a range of grant-writing tools and strategies to source funding for a sport organisation from government agencies or philanthropic organisations through preparation of a written grant application
- Activities:
- Grant Application
- Related graduate capabilities and elements:
- Teamwork(Teamwork)
- Inquiry/ Research(Inquiry/ Research)
- Creative Problem-solving(Creative Problem-solving)
- Writing(Writing)
03. Apply a range of sponsorship tools and strategies to source corporate funding for a sport organisation through a written sponsorship proposal
- Activities:
- Sponsorship Proposal
- Related graduate capabilities and elements:
- Creative Problem-solving(Creative Problem-solving)
- Teamwork(Teamwork)
- Inquiry/ Research(Inquiry/ Research)
- Writing(Writing)
- Ethical Awareness(Ethical Awareness)
Subject options
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Melbourne, 2016, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorGreg Dingle
Class requirements
LectureWeek: 10 - 22
One 2.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
TutorialWeek: 10 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Quizzes (facilitated by LMS) 2 x 10% | 20 | 01 | |
| one 2,000-word group grant assignment | 30 | 02 | |
| one 5,000-word individual sponsorship assignment | 50 | 03 |