vpa1ad1 applied design 1

APPLIED DESIGN 1

VPA1AD1

2014

Credit points: 15

Subject outline

The application of techniques for visual communication is at the core of this unit. Through applied projects such essential skills as construction techniques, layout visualisation and presentation, applied drawing, photo mechanical and reproductive techniques, photographic and typographic application are developed.

FacultyFaculty of Humanities & Social Sciences

Credit points15

Subject Co-ordinatorGeoff Hocking

Available to Study Abroad StudentsYes

Subject year levelYear Level 1 - UG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Learning resources

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsBasic typography: a design manual,RecommendedCraig, J. 1990WATSON-GUPTILL
ReadingsStop stealing sheep and find out how type really works,RecommendedSpiekerman, E. and Ginger, E. M. 1993ADOBE PRESS
ReadingsThe elements of typographic style,RecommendedBringhurst, R. 2005HARTLEY & MARKS

Subject options

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Start date between: and    Key dates

Bendigo, 2014, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorGeoff Hocking

Class requirements

LectureWeek: 10 - 22
One 1.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

WorkShopWeek: 10 - 22
One 2.0 hours workshop other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments%
Introduction to graphic production programs: illustrator, photoshop and indesign(800 word equivalent)20
Introduction to packaging, design to a brief; Southern Cross Pacaking Awards Eentry.(800 word equivalent)20
Introduction to typographic form: headline setting, spacing and kerning; text setting.(800 word equivalent)20
Packaging: content, research and project/product documentation [rationale].(800 word equivalent)20
Typographic form: study of font styles and relationships.(800 word equivalent)20

Mildura, 2014, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorNeil Fettling

Class requirements

LectureWeek: 10 - 22
One 1.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

WorkShopWeek: 10 - 22
One 2.0 hours workshop other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments%
Introduction to graphic production programs: illustrator, photoshop and indesign(800 word equivalent)20
Introduction to packaging, design to a brief; Southern Cross Pacaking Awards Eentry.(800 word equivalent)20
Introduction to typographic form: headline setting, spacing and kerning; text setting.(800 word equivalent)20
Packaging: content, research and project/product documentation [rationale].(800 word equivalent)20
Typographic form: study of font styles and relationships.(800 word equivalent)20