ths3tcb tourism psych

TOURISM PSYCHOLOGY AND CONSUMER BEHAVIOUR

THS3TCB

2014

Credit points: 15

Subject outline

This subject examines the ways in which consumers think, feel and behave. Each stage of the consumption experience is explored and includes areas ranging from the role of motivation, learning and personality to the influence of culture and groups. Tourism and Leisure Psychology and Consumer Behaviour aims to emphasise how knowledge of consumer psychology can be used by tourism and leisure entrepreneurs, marketers and mangers to better target their customers and satisfy their needs. Students studying this subject are provided with the opportunity to apply the content to real life encounters and case studies.

FacultyFaculty of Business, Economics and Law

Credit points15

Subject Co-ordinatorElspeth Frew

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites MKT1MDP or BUS1BUF or MGT1FOM

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Learning resources

Readings

Resource Type	Title	Resource Requirement	Author and Year	Publisher
Readings	Consumer behaviour: buying, having. being	Prescribed	Solomon, M., Russell-Bennett, R., and Previte, J	2ND EDN., NSW, PEARSON

Subject options

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Melbourne, 2014, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElspeth Frew

Class requirements

LectureWeek: 31 - 43
One 2.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

TutorialWeek: 31 - 43
One 1.0 hours tutorial other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment element	Comments	%
interactive tutorial learning		30
one 2,500-word report		30
one 2-hour examination		40

Other Site, 2014, Semester 2, Day