mkt3smk strategic marketing
STRATEGIC MARKETING
MKT3SMK
2014
Credit points: 15
Subject outline
This subject aims to provide students with the ability to develop and communicate effective marketing strategies within organisation and non-organisation contexts by drawing upon relevant strategy concepts, analytical tools and frameworks, and theory.
FacultyFaculty of Business, Economics and Law
Credit points15
Subject Co-ordinatorPeter Lamb
Available to Study Abroad StudentsYes
Subject year levelYear Level 3 - UG
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisites MKT1MDP
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditions Enrolment cap of 50 for Winter School
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Marketing Planning and Strategy | Prescribed | Reed, P. | 3RD EDN., THOMSON, 2010 |
Subject options
Select to view your study options…
Albury-Wodonga, 2014, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorPeter Lamb
Class requirements
SeminarWeek: 31 - 43
One 3.0 hours seminar other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 2-hour final examination | 50 | |
| class participation | 15 | |
| Individual or one group assignment equivalent to 2000 words. | Indivdual or group: 2-5 students per group | 25 |
| one 15 minute presentation. | Individual or Group: 2-5 students per group | 10 |
Bendigo, 2014, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMarthin Nanere
Class requirements
LectureWeek: 31 - 43
One 1.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
LectureWeek: 31 - 43
One 1.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
TutorialWeek: 31 - 43
One 1.0 hours tutorial other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 2-hour final examination | 50 | |
| class participation | 15 | |
| Individual or one group assignment equivalent to 2000 words. | Indivdual or group: 2-5 students per group | 25 |
| one 15 minute presentation. | Individual or Group: 2-5 students per group | 10 |
Melbourne, 2014, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorElaine Plant
Class requirements
LectureWeek: 31 - 43
One 2.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
TutorialWeek: 31 - 43
One 1.0 hours tutorial other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 2-hour final examination | 50 | |
| class participation | 15 | |
| Individual or one group assignment equivalent to 2000 words. | Indivdual or group: 2-5 students per group | 25 |
| one 15 minute presentation. | Individual or Group: 2-5 students per group | 10 |
Sydney, 2014, ACN Semester 1, Day
Overview
Online enrolmentNo
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorPeter Lamb
Class requirements
LectureWeek: 11 - 22
One 2.0 hours lecture per week on weekdays during the day from week 11 to week 22 and delivered via face-to-face.
TutorialWeek: 12 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 12 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 2-hour final examination | 50 | |
| class participation | 15 | |
| Individual or one group assignment equivalent to 2000 words. | Indivdual or group: 2-5 students per group | 25 |
| one 15 minute presentation. | Individual or Group: 2-5 students per group | 10 |
Sydney, 2014, ACN Semester 2, Day
Overview
Online enrolmentNo
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorPeter Lamb
Class requirements
LectureWeek: 28 - 38
One 2.0 hours lecture other recurrence on weekdays during the day from week 28 to week 38 and delivered via face-to-face.
TutorialWeek: 28 - 39
One 1.0 hours tutorial per week on weekdays during the day from week 28 to week 39 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 2-hour final examination | 50 | |
| class participation | 15 | |
| Individual or one group assignment equivalent to 2000 words. | Indivdual or group: 2-5 students per group | 25 |
| one 15 minute presentation. | Individual or Group: 2-5 students per group | 10 |
Vietnam, 2014, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorPeter Lamb
Class requirements
LectureWeek: 31 - 43
One 2.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
TutorialWeek: 31 - 43
One 1.0 hours tutorial per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 2-hour final examination | 50 | |
| class participation | 15 | |
| Individual or one group assignment equivalent to 2000 words. | Indivdual or group: 2-5 students per group | 25 |
| one 15 minute presentation. | Individual or Group: 2-5 students per group | 10 |