mgt5msm sport media relations
MANAGING MEDIA RELATIONS IN SPORT
MGT5MSM
2014
Credit points: 15
Subject outline
This subject aims to develop leaders in sport through introducing students to strategic issues in the management of the relationship between sport organisations or athletes and the media, including the selection of appropriate strategies in promoting the achievements of sport organisations and athletes, critically evaluate the best ways to manage the reputation and image of sport organisations or individual athletes during a crisis or scandal and to critically interpret how sport and athletes are represented in the media and be aware of the ways in which the media will seek to use those athletes
FacultyFaculty of Business, Economics and Law
Credit points15
Subject Co-ordinatorMatthew Nicholson
Available to Study Abroad StudentsYes
Subject year levelYear Level 5 - Masters
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditionsN/A
Subject options
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City Campus, 2014, Week 18-19, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMatthew Nicholson
Class requirements
SeminarWeek: 18 - 19
Four 8.0 hours seminar per study period on any day including weekend during the day from week 18 to week 19 and delivered via blended.
"This subject will be delivered inblended mode of delivery, including intensive blocks, such as a week, two days either side of a weekend (total 4 days) or two consecutive weekends"
Assessments
| Assessment element | Comments | % |
|---|---|---|
| Case Study exercises | 60 | |
| Sport Crisis Strategy | 40 |