mgt1smk sport marketing
SPORT MARKETING
MGT1SMK
2014
Credit points: 15
Subject outline
This subject examines the marketing of sporting organisations (professional and amateur), sport codes, players/athletes and sports events. The Special nature of the sport market will be explored, including, understanding the sport consumer. Students will gain skills in the preparation of sport marketing plans and the subject will enable students to develop an appreciation of the marketing tools as they apply to the sport market.
FacultyFaculty of Business, Economics and Law
Credit points15
Subject Co-ordinatorPaul Emery
Available to Study Abroad StudentsYes
Subject year levelYear Level 1 - UG
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjects THS3SMS,THS2SMK
Equivalent subjectsN/A
Special conditionsN/A
Learning resources
Readings
Resource Type | Title | Resource Requirement | Author and Year | Publisher |
---|---|---|---|---|
Readings | Strategic Sport Marketing | Prescribed | Shilbury, D., Westerbeck, H., Quick, S. Funk, D and Karg, A. | 4TH EDN. CROWS NEST, ALLEN & UNWIN, 2014 |
Subject options
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Bendigo, 2014, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorKiera Staley
Class requirements
LectureWeek: 31 - 43
One 2.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
TutorialWeek: 32 - 43
One 1.0 hours tutorial per week on weekdays during the day from week 32 to week 43 and delivered via face-to-face.
Assessments
Assessment element | Comments | % |
---|---|---|
one 2,000-word project | 20 | |
one 5,000-word group project | 40 | |
online quizzes | 40 |
Melbourne, 2014, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorPaul Emery
Class requirements
LectureWeek: 31 - 43
One 2.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
TutorialWeek: 31 - 43
One 1.0 hours tutorial per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
Assessment element | Comments | % |
---|---|---|
one 2,000-word project | 20 | |
one 5,000-word group project | 40 | |
online quizzes | 40 |