bus5mms mgt and mkt for svc
MANAGEMENT AND MARKETING FOR SUSTAINABLE VALUE CREATION
BUS5MMS
2014
Credit points: 15
Subject outline
This subject provides an introduction to key dimensions of management and marketing in diverse organisational contexts. Informed by the need for sustainable value creation in contemporary organisations, the subject explores how external and internal environments influence management and marketing behaviour and practice. Students engage with these issues by considering and analysing real world examples, informed by theoretical and analytic frameworks.
FacultyFaculty of Business, Economics and Law
Credit points15
Subject Co-ordinatorVanessa Ratten
Available to Study Abroad StudentsYes
Subject year levelYear Level 5 - Masters
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditionsN/A
Subject options
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Melbourne, 2014, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorVanessa Ratten
Class requirements
SeminarWeek: 10 - 22
One 3.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| One x 2,500-3,000 word individual environmental analysis essay (Marketing component) | 40 | |
| One x 2,500-3000 word individual environmental analysis essay (Management component) | 40 | |
| One x 20 minute group case study presentation | (3-4 students per group) total for whole group 1500 words | 20 |
Melbourne, 2014, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorNavin Veerapa
Class requirements
SeminarWeek: 31 - 43
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| One x 2,500-3,000 word individual environmental analysis essay (Marketing component) | 40 | |
| One x 2,500-3000 word individual environmental analysis essay (Management component) | 40 | |
| One x 20 minute group case study presentation | (3-4 students per group) total for whole group 1500 words | 20 |