agr3mct ag marketing
AGRICULTURAL MARKETING AND COMMODITY TRADING
AGR3MCT
2014
Credit points: 15
Subject outline
The purpose of this subject is to provide an introduction to marketing theory, marketing concepts and its evolution from a strategic and applied agribusiness perspective in local and global contexts. Students will develop introductory knowledge and skills in collecting and evaluating market data, distinguishing the characteristics of possible markets, assessing the viability of current operations to take advantage of marketing opportunities and identifying market factors and risks. Understanding of distribution processes, pricing, pricing trends and communication will be developed, including the role of rural producers, marketers and their agents in risk management strategies. The subject also explores the operation of futures markets, forward selling arrangements, put options, foreign exchange rates, contract law, cash flow and taxation planning, and contingency planning.
FacultyFaculty of Science, Tech & Engineering
Credit points15
Subject Co-ordinatorPeter Sale
Available to Study Abroad StudentsYes
Subject year levelYear Level 3 - UG
Exchange StudentsYes
Subject particulars
Subject rules
Prerequisites Admission into SBATE
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditionsN/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Marketing - core concepts and applications | Prescribed | Pride, W, Elliott, G, Rundle-Theile, S, Waller, D, Paladino, A & Ferrell, O 2007 | 2ND EDN, WILEY, BRISBANE. |
| Readings | An introduction to economics - concepts for students of agriculture and the rural sector | Recommended | Hill, B, 2006 | 3RD EDN, CABI, OXFORDSHIRE, UK. |
| Readings | The farming game: agricultural management and marketing | Recommended | Malcolm, B, Makeham, J & Wright, V 2005 | 2ND EDN, CAMBRIDGE UNIVERSITY PRESS, PORT MELBOURNE, VICTORIA. |
| Readings | http://www.asx.com.au/products/asx-grain-futures-and-options.htm | Recommended | N/A | N/A |
| Readings | http://www.cmegroup.com/trading/agricultural/ | Recommended | N/A | N/A |
| Readings | http://www.cropforecasters.com.au | Recommended | N/A | N/A |
| Readings | http://www.daff.gov.au/abares/ | Recommended | N/A | N/A |
| Readings | http://www.fao.org/giews/ | Recommended | N/A | N/A |
| Readings | http://www.oecd.org//site/oecd-faoagriculturaloutlook/commodityfocus2012-oecd-faoagriculturaloutlook.htm | Recommended | N/A | N/A |
Subject options
Select to view your study options…
Epping, 2014, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorPeter Sale
Class requirements
WorkShopWeek: 10 - 22
Two 2.0 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| Assignment (1 x 500 and 1 x 1500 words) | 70 | |
| Practical Assignment (either assignment or test) | 15 | |
| Test (2 x 1 hour) | 15 |