What can I do with a degree in Sports Management?

Fields of Employment

Amateur Athletics

  • Sports Management
  • Athletic Administration
  • Coaching
  • Recruiting
  • Student-Athlete Affairs
  • Compliance
  • Sport Information
  • Operations
  • Facilities Management
  • Equipment Management
  • Ticketing and Sales
  • Public Relations
  • Marketing
  • Sponsorship Sales
  • Fundraising/Development
  • Hospitality Management
  • Special Events
  • Sport Governance

Facilities and Event Management

  • Facility Management
  • Facility/Field Maintenance
  • Field Preparation and Conversion
  • Ticket Sales and Seating Management
  • Marketing and Advertising
  • Event Planning and Management
  • Food Services and Concessions
  • Design and Development

Professional Teams and Leagues

  • Management
  • Player Personnel
  • Business Operations
  • Stadium Operations

Sport Merchandising

  • Product Development
  • Product Distribution
  • Sales and Marketing
  • Brand/Product Representation
  • Store Management
  • Internet Sales

Leisure and Fitness

  • Programming
  • Management and Administration
  • Facilities/Equipment Management
  • Operations
  • Travel Planning
  • Event Planning
  • Instruction
  • Sales and Marketing

Sport Media

  • Journalism
  • Broadcasting
  • Photojournalism
  • Sport Information
  • Advertising Sales

Employers

  • Arenas
  • Australian Olympic Committee
  • City parks and recreation departments
  • Golf courses
  • Conference Offices
  • Convention and visitors bureaus
  • Exercise equipment manufacturers
  • Hospitality and travel industry
  • Individual franchises
  • Individual teams
  • Industry suppliers
  • International Olympic Committee (IOC)
  • Law firms focusing on sport and entertainment
  • Local tournaments and festivals
  • Management firms
  • Motor sport organisations
  • National sport governing bodies
  • Newspapers & Magazines
  • Nonprofit organisations
  • Professional player associations and unions
  • Professional sports teams and leagues
  • Recreational facilities
  • Regional sport commissions
  • Resorts and clubs
  • Secondary Schools
  • Sport associations
  • Sport equipment and supply industry
  • Sport marketing departments in large corporations
  • Sport related franchises
  • Sport marketing firms
  • Sport publications
  • Stadiums
  • State government bodies
  • Television & Radio
  • Tracks
  • Training centres
  • Universities
  • Youth sport organizations

Further Information and Strategies

  • Gain as much hands on experience in the industry as possible through work experience, internships and vacation work.
  • Undertake further studies in areas such as sports management, law or business for increased opportunities.
  • Join professional associations (e.g. Sport Management Association of Australia & New Zealand) as a student member to gain knowledge about the profession.

Links