Molina, A., D’Souza, C., Sullivan Mort, G. (under review) Evaluation of Parental Opinion on Advertising to Children, Journal of Consumer Behaviour

D’Souza, C., Zyngier, S., Robinson, P., Schlotterlein, G. Sullivan-Mort, (2011) Health Belief Model: Evaluating marketing promotion in a vaccination program for youth, Journal of Nonprofit and Public Sector Marketing. Vol 23(2) forthcoming

D’Souza, C, Muthaly, S., Taghian, M., and Khosla, R. (Under review) An Emerging Corporate Paradigm: Benchmarking industries for Environmental Sustainability, Journal of Business Research.

D’Souza, C. and Taghian, M (2010), Integrating Precautionary Principle Approach in Sustainable Decision Making Process: A Proposal for a Conceptual Framework , Journal of Macro Marketing, Vol. 30, 2: pp. 192-199

Hume, M. and Sullivan Mort, G. (2010) “Fun, friend or foe: Youth perceptions and definitions of online gambling”, Social Marketing Quarterly, In Press. 

Weerawardena, J., McDonald R. and Sullivan Mort, G (2010) ‘‘Sustainability of nonprofit organizations: An empirical Investigation’’ Journal of World Business, 45, 4, 346- 356.  

Hume, M. and Sullivan Mort, G.M (2010) “The consequences of appraisal emotion, service quality perceived value and customer satisfaction on repurchase intent in the performing arts”. The Journal of Services Marketing, 24, 2, 170 – 180. 

Hussain, R. Sweeney, A. and Sullivan Mort, GM (2010) G.M “Typologies of banner advertisements’ attributes: A content analysis”, Journal of Promotion  Management,  16. 1 / 2, 96- 113.

Alcaraz, C., Hume, M. and Sullivan Mort, G.M. (2009) “Creating sustainable practice in a museum context: Adopting service- centricity in nonprofit museums” Australasian Marketing Journal, 17, 4, 219 – 226.

Russell, D., Sullivan Mort, G.M. and Hume, M. (2009) “Analysis of management narrative to understand social marketing strategy: The case of ‘Branding Logan City” Australasian Marketing Journal. 17, 4, 232 – 238.

Peretiatko, R., Peretiatko, R., Humeniuk, A., Humeniuk, M., D’Souza, C. & Gilmore, A. “Franchising in Ukraine” European Journal of Marketing (2009), Volume 43, Issue 1/2, pp. 21-30

Hume, M. and Sullivan Mort, G.M. (2008) “Satisfaction in Performing Arts: The Role of Value” European Journal of Marketing, 42, 3 / 4; 311 – 326.

Hume, M. and Sullivan Mort, G.M. (2008) “Enhancing the experience: Creating service opportunities using mobile phone technology in museums”. London Journal of Tourism, Sport and Creative Industries

D’Souza, C, Rugimbana, R. and Quazi, A. (2008), Investing in consumer confidence through GM labelling: An evaluation of compliance options and their challenges for Australasian firms” Journal of Marketing Management. 24(-6), pp. 621-635

Taghian, M. and D'Souza, C. (2008) It's Not Easy Being Green: Attracting the Environmentally Aware Consumer, Deakin Business Review, Volume 1, No 2, pp. 5-13, Deakin University, Melbourne, Australia

Belal Chowdhury, Morshed U., D’Souza, C. (2008) “Challenges Relating to RFID Implementation within the Electronic Supply Chain Management – a Practical Approach” Chapter in research book Software Engineering Research, Management and Applications Springer Verlag Berlin Heidelberg New York DOI: 10.1007/978-3-540-70560-4_5, volume 149

D’Souza, C and Sansbury, G. ( 2008) “Case Study on Ethics and Purchasing Mangers in India” in the text ‘Moral issues in Business’, George Sansbury, William Shaw and Vincent Barry, 1st Asia Pacific ed. Cengage Learning, Australia

Sullivan Mort, G.M., Weerawardena, J. and Williamson, B. (2007) “Branding in the nonprofit context: The Case of Surf Life Saving Australia” Australasian Marketing Journal, 15, 2, 108 – 119.

Sullivan Mort, G.M. and Drennan, J. (2007) “Mobile Communications: A Study of Factors Influencing Consumer Use of m-Services” Journal of Advertising Research 47, 3, 302-312.

Chen, C-H. and Sullivan Mort, G. M. (2007) “Consumers' technology adoption behaviour: an alternative model “ The Marketing Review, 7, 4, 355-368.

Dann, S., Harris, P., Sullivan Mort, G.M., Fry, M.L. and Binney, W. (2007) “Reigniting the Fire” Journal of Public Affairs.7, 3, 291-304. Rank B

Hume, M, Sullivan Mort, G.M. and Winzar, H. (2007) “Exploring repurchase intention in a performing arts context: Who comes? and why do they come back?” International Journal of Nonprofit and Voluntary Sector Marketing, 12, 2, 135-148.

D'Souza, Clare, Taghian, Mehdi, Lamb, Peter and Peretiatko, Roman (2007) “Green Decisions: Demographics and Consumer Understanding of Environmental Labels”, International Journal of Consumer Studies, Vol 31, pp. 1-6, Blackwell Publishing Ltd., United Kingdom

Muhamad, A. D’Souza, C. Quazi, A. and Burley, H. (2007) “Investigating and classifying clients’ satisfaction with business incubator services”, Managing Service Quality, (2007) Vol. 17, No. 1

Gilmore, A., and D’Souza, C. (2007), Service excellence in e-governance issues: An Indian Case Study, Journal of Administration and Governance, Vol.1(1), pp. 1-14

D’Souza, C, Quazi, A. Rugimbana, R., Yappa, P. and Nanere, M (2007) Critical Success Factors for Firms in the Genetically Modified Foods Industry: A Managerial Perspective, Asia Pacific Journal of Business, Volume 8 (2)

D'Souza, Clare, Taghian, Mehdi and Khosla, Rajiv (2007) Examination of Environmental beliefs and its Impact on the Influence of Price, Quality and Demographic Characteristics with Respect to Green Intention, Journal of Targeting, Measurement and Analysis for Marketing, Vol 15 No. 2, pp. 69-78, Palgrave Macmillan Ltd., United Kingdom

Nanere, M. Fraser, I, Quazi, A. and D’Souza, (2007) “Environmentally Adjusted Productivity Measurement: An Australian Case Study”, Journal of Environmental Management, 85, 350-362

Hume, M, Sullivan Mort, GM, Liesch, P and Winzar, H. (2006) “Understanding service experience in non-profit performing arts: Implications for operations and service management” Journal of Operations Management, 24, 4, 304-324.

Weerawardena, J. and Sullivan Mort, G. (2006) “Investigating social entrepreneurship: A multidimensional model” Journal of World Business, 41, 1, 21-35.

Drennan, J., Sullivan Mort, G.M. and Previte, J. (2006) “Privacy, risk perception and expert online behaviour: An exploratory study of household end users” Journal of Organizational and End User Computing 18, 1, 20-43

D’Souza, C., Taghian, T., Lamb, P., Peretiatko, R. (2006) “Green Products and Corporate Strategy: An Empirical Investigation, Journal of Society and Business Review, Volume: 1 Issue: 2 pp.157-166

D’Souza, C., Taghian, M., and Lamb, P. ( May, 2006) An empirical study on the influence of environmental labels on consumers, Corporate Communications: An International Journal, 11, 2, pp. 162-173

Nanere, M., D'Souza, C., and Quazi, A. (2006). “The nexus between consumer perception and willingness to purchase genetically modified foods”. International Journal of Business Research, Volume VI, Number 1, pp.147-152

D’Souza, C., (2006) “Proactive Environmentalism: an examination of the Australian Consumer Market, Electronic Green Journal , Issue 22

D’Souza, C. and Peretiatko, R. (2005) Cultural impact on investment destination choice of US multinational corporations in Australia, Cross Cultural Management: An International Journal, 12 (3), pp. 14-31

D’Souza, C. and Quazi, A., The dynamics of exploring future market potential of genetically modified foods, Journal of Nutrition and Food Science, 35(2), pp. 95-108, (2005)

Pereira, F., D’Souza, C., Miranda, S. (2005) Consumoe Auto Estima: A cross cultural. Portuguese Review "Comunicação Pública" Vol. 1, No.1, pp. 135-159

D’Souza, C. and Taghian, M. (2005). Green Advertising effects on attitudes and choice of advertising themes, Asia Pacific Journal of Marketing and Logistics Volume: 17 Issue: 3, 51-66

D’Souza, C. ISO 14000 Standards: An Environmental Solution or a Marketing Opportunity, Electronic Green Journal, Issue 20,, (2004).

D’Souza, C. (2004). Ecolabel Programmes: A Consumer Stakeholder Perspective, Corporate Communications – An International Journal, 9 (3) (2004).

Sullivan Mort, G.M., Weerawardena, J. and Carnegie, K. (2003) “Social entrepreneurship: Towards conceptualisation” International Journal of Nonprofit and Voluntary Sector Marketing, 8, 1, 76-90.

D’Souza, C. (2003). An inference of gift-giving within Asian Business Culture, Asia Pacific Journal of Marketing and Logistics, V.15 Number 1 (2), 27-38.

D’Souza, C. & Sansbury, G. (2003) A preliminary study of ethics on gift giving in a business context: An investigation on purchasing decisions – Business Rites, Writs and Responsibilities: Readings on Ethics and Social Impact Management, O.C. Ferell, Sheb True & L. Pelton, USA, Kennesaw State University, pp. 265-272.

Sullivan Mort, G.M. and Drennan, J. (2002) “Mobile digital technology: Emerging Issues for Marketing” Journal of Database Marketing, 10, 1, 9-23. [ANBAR Citations of Excellence Award, Best 50 Management Papers, 2002].

D’Souza, C. and Peretiatko, R. (2002). "The nexus between industrialization and environment: a case study of Indian enterprises", Journal of Environmental Management and Health, 13(1), 80-97.

Weerawardena, J. and Sullivan Mort, G.M. (2001) “Learning, innovation and competitive advantage in not-for-profit aged care marketing: A conceptual model and research propositions.” Journal of Nonprofit and Public Sector Marketing, 9, 3, 53-73.

D’Souza, C. and Prentice, D. (2000) Auctioneer strategy and pricing: evidence from an art auction, Journal of Marketing Intelligence and Planning, 20(7), 417-427.

D’Souza, C. "Integrating environmental management in small industries of India", Electronic Green Journal, no.14, April. (2001).

D’Souza, C. (2000) Dolphin-Safe “Ecolabels bridging the Communication Gap, Corporate Communication International Journal, 5(2), 185-190.

PhD projects undertaken by past and present student of Professor Gillian Sullivan Mort.

Natalie Brici Flow and decision making in a retail context: Young and older consumers. In progress La Trobe University.

Tanvir Ahmed Counterfeit branding: A multi-level analysis. In progress La Trobe University.

Ahn Quan Nguyen Corporate Entrepreneurship in SMEs: A transition economy context in Vietnam . In progress La Trobe University.

Menu Jayaratne Labels and decision making: A sustainability focus . In progress La Trobe University.

Dr Vito Brancaleone Personality orientations of Information diffusion drivers Completed 2011 La Trobe University.

Tom Chen The rise of smart consumers Submitted 2011 QUT - supervisor Professor Gillian Sullivan Mort.

Dr Heather Douglas Great expectations: A multi-theoretical model of social entrepreneurship start-ups Completed 2011 at Griffith University – supervisor Professor Gillian Sullivan Mort.

Dr Rahim Hussain The Impact of Banner Advertisement Frequency on Consumers' Attitudinal, Behavioural, and Cognitive Responses Moderated by Banner Advertisement Type and Appeal Completed 2007 at Griffith University - supervisor Professor Gillian Sullivan Mort.

Dr Gita Gayatri Islamic consumers’ quality perceptions Completed 2007 at Australian National University - supervisor Professor Gillian Sullivan Mort.

Dr Margee Hume Investigating re-purchase intention in an experiential context using operations and marketing perspectives Completed 2006 at University of Queensland - supervisor Professor Gillian Sullivan Mort.