Staff profile

Dr Matthew

Dr Matthew Ruby


College of Science, Health and Engineering

School of Psychology and Public Health

Department of Psychology and Counselling



B.A. (Colby College); M.A. (University of British Columbia); Ph.D. (University of British Columbia)



Membership of professional associations

Society for Personality and Social Psychology, Society for the Psychological Study of Social Issues

Area of study


Research specialisation

- Social psychology

Recent publications

Rozin, P., Ruby, M.B., & Cohen, A.B. (in press). Food and eating. Chapter to appear in Handbook of Cultural Psychology (2nd Ed.).

Sproesser, G., Ruby, M.B., Arbit, N., Rozin, P., Schupp, H., & Renner, B. (in press). The Eating Motivation Survey in three countries: Results from the USA, India, and Germany. Public Health Nutrition. Manuscript accepted for publication.

Arbit, N.I., Ruby, M.B., Spoesser, G., Renner, B., Schupp, H., & Rozin, P. (in press). Spheres of moral concern, moral engagement, and food choice in the USA and Germany. Food Quality and Preference. Manuscript accepted for publication.

Sproesser, G., Klusmann, V., Ruby, M.B., Arbit, N.I., Rozin, P., Schupp, H, & Renner, B. (2017). The Positive Eating Scale: Relationship with objective health parameters and validity in Germany, the USA, and India. Psychology and Health. doi: 10.1080/08870446.2017.1336239

Arbit, N.I., Ruby, M.B., & Rozin, P. (2017). Development and validation of the Meaning of Food in Life Questionnaire (MFLQ): Evidence for a new construct to explain eating behavior. Appetite, 59, 35-45.

Ruby, M.B., Alvarenga, M.S., Rozin, P., Kirby, T., Richer, E., & Rutsztein, G. (2016). Attitudes toward beef and vegetarians in Argentina, Brazil, France, and the USA. Appetite, 96, 546-554.

Ruby, M.B., Rozin, P., & Chan, C. (2015). Determinants of willingness to eat insects in the USA and India. Journal of Insects as Food and Feed, 1, 215-225.

Piazza, J., Ruby, M.B., Watkins, H., Luong, M., Kulik, J., & Loughnan, S. (2015). Rationalizing meat consumption: The 4 Ns. Appetite, 91, 114-128.

Ruby, M. B. (2014). Human Nutrition- Vegetarianism. In M. Dikeman & C. E. Devine (Eds.), The Encylopedia of Meat Sciences (2nd Ed., pp. 135-139). London: Academic Press.

Rozin, P., & Ruby, M. B. (2014). Skal vi bide tilbage? [Biting back at bugs]. momentum+, 4, 18-20.

Dar-Nimrod, I., Cheung, B.Y., Ruby, M.B., & Heine, S.J. (2014). Can merely learning about obesity genes affect eating behavior? Appetite, 81, 269-276.

Ruby, M.B., Heine, S.J, Kamble, S., Cheng, T.K., & Waddar, M. (2013). Compassion and contamination: Cultural differences in vegetarianism. Appetite, 71, 340- 348.

Ruby, M.B., Falk, C.F., Heine, S.J., Villa, C., & Silberstein, O. (2012). Not all collectivisms are equal: Opposing preferences for ideal affect between East Asians and Mexicans. Emotion, 12, 1206-1209.

Ruby, M.B., & Heine, S.J. (2012). Too close to home: Factors predicting meat avoidance. Appetite, 59, 47-52. 

Ruby, M.B. (2012). Vegetarianism: A blossoming field of study. Appetite, 58, 141-150.

Ruby, M.B., & Heine, S.J. (2011). Meat, morals, and masculinity. Appetite, 56, 447-450.

Ruby, M.B., Dunn, E., & Perrino, A., Gillis, R., & Viel, S. (2011). The invisible benefits of exercise. Health Psychology, 30(1), 67-74.

Heine, S.J., & Ruby, M.B. (2010). Cultural psychology. Wiley Interdisciplinary Reviews: Cognitive Science, 1(2), 254-266.