2005 Media Releases
Tuesday, 25 January 2005
La Trobe University appoints Professor of Marketing
Geoffrey Durden, an expert in international marketing specialising in cross-national and cross-cultural research, has been appointed Professor of Marketing in La Trobe University’s Graduate School of Management.
Professor Durden, who is Head of the Graduate School of Management at La Trobe, has previously served there as Visiting Professor of Marketing.
From 1974 to 2001 he worked at Victoria University of Wellington, New Zealand, where he was Director of Postgraduate Studies in Marketing. Prior to that, he was Lecturer in Operations Management at Coventry University, UK.
Professor Durden’s research projects include evaluating export service quality in Asia, based on a study he has carried out in Taiwan, and a five-nation study on export information use.
His work has been published in leading international marketing journals, including the Journal of International Marketing and International Marketing Review. He has presented many of his research findings abroad, at meetings of organisations including the Academy of International Business (USA) and the European Marketing Academy.
As well as extensive experience in undergraduate and postgraduate teaching, Professor Durden has specialised in executive development programs and distance learning.
At La Trobe, and previously in New Zealand, he has encouraged interaction between students and local businesses, with MBA candidates developing international marketing plans to help firms maximise their export profits.
For further information or interviews:
Please contact Professor Durden on
Tel: 61-3-9479-3106, or the Public Affairs Office, on Tel: 61-3-9479-2316.