La Trobe University’s Open Day was held on the 25 August 2013 and the stall of the Confucius Institute was located centrally, providing LTU CI the opportunity to promote Chinese language and culture to the University community and general public including aspiring students and their parents.
Institute staff and volunteers captured the public’s attention through various mediums including an LED presentation, promotional brochures, activities and gifts: Students and parents tried their hand at calligraphy and had their names written in Chinese. Cultural interests were peaked through the sharing of food and the promotion of Chinese food culture. Our fun, informative and activities-based introduction to Chinese language and culture captured the interests of over 2000 passers-by and we were able to survey our visitors on their learning interests. Many people said that this event has helped them to have a better knowledge of the Confucius Institute.