Media Studies Program
La Trobe University Online Media Program
Business Brief No. 1
Making Money from the Web?
Business models for online news.
Susan Mings
Peter B. White
Reviewers have said:
"An excellent overview of the issues which any online news publisher must face head on"
"A level-headed summary of a huge literature...well done"
"Your analytical approach cuts through a great deal of the confusing cross-currents in the current discussion..."
"..the synthesis of information and comments from industry sources and expert online discussion groups will be a great time saver me."
"This is the kind of analysis which I can make use of within my organization."
Do you want to make sense of the online news and publishing business? Are you interested in going beyond the hype to understand the "bottom line"? With around 1700 newspapers online in 1997, few are making profits. The question which many people are asking is: Who will survive?
"Making Money From the Web" provides a clear overview of the latest thinking about business strategies for online news and publishing. If you want to provide your management with an overview of strategic options in the online news business, this report provides a clear non-technical overview of the issues based on industry data and the comments of experts in the online publishing industry.
This Business Brief provides a detailed examination of business models for online news publishing worldwide. It examines subscription, advertising, transactions and bundled services as a source of revenue.
Executive Summary
This Business Brief examines World Wide Web (WWW)-based online newspapers from an economic perspective. Specifically, this paper presents a working definition of online newspapers, considers different suggestions for conceptualizing and classifying them, and reviews economic and revenue-generating models that have been suggested or tried. Economic models reviewed here include variations on four basic categories: the Subscription Model, the Advertising Model, the Transactional Model, and the Bundled Model. After considering various examples of these four types, the paper concludes with some recommendations about what promise these economic strategies may (or may not) hold for online publishers.
Table of Contents
- ABSTRACT
- INTRODUCTION
- A BRIEF HISTORY OF DIGITAL NEWS
- CONCEPTUALIZING AND CATEGORIZING ONLINE NEWS
- ECONOMIC MODELS FOR ONLINE NEWS
- THE SUBSCRIPTION MODEL
- THE ADVERTISING MODEL
- THE TRANSACTIONAL MODEL
- THE BUNDLED MODEL
- CONCLUSIONS
- REFERENCES
Purchase details
Single copy price (including Air Mail postage world wide) AU$75.00 (approx. US$45.00).
For purchasing details contact the Online Media Program
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