Brand Messages

Brand Positioning

The "market space" La Trobe University is wanting to occupy; the part of the brand identity that is to be actively communicated in a way that meaningfully sets it apart from the competition.

Brand Promise

We create infinite possibilities for our community:

through the knowledge we impart;
through the research we explore;
through the social and professional networks we encourage;
through the environment we nurture;
and through our brave and bold approach.

Brand Culture

At La Trobe we are:

Radical thinkers, real achievers
Socially just and ecologically responsible
Diverse, creative and progressive
Accessible and approachable

Brand Messages

We are bold enough to think we can change the world — and we do.

We have a hunger for life long learning.

We create knowledge that makes a real difference to people and their lives.

We embrace people and ideas from every corner of our planet.

We inspire a sense of belonging to our campus community.

We minimise our environmental impact and encourage others to follow our lead.

Brand Tone of Voice

Willing to be direct and take a position of thought leadership.

Brave and bold in approach.

Inspirational and innovative.

Warm, positive and engaging.

Simple, clear language.

Not afraid to be edgy, witty and irreverent when appropriate.

Accessible — never arrogant or elitist.