Innovations in Marketing
The Marketing group specialise in Innovations in Marketing by being proactive and responding to new areas and new issues in Marketing (as well as seeing the act of exporting (international marketing) as an act of innovation).
Our work has identified the following areas for focus and building expertise;
- sustainability/green marketing including energy consumption
- social marketing as an innovative response to health behaviour and poverty reduction
- branding, especially responding to challenges such as counterfeiting
- international marketing
- relationship marketing
- social media marketing.
An emerging area of interest is in the analytics of consumer responses.
The Marketing group works at the macro and micro level and in for-profit, non-profit and government sectors, with special interest in Asia.
If you are interested in finding out more about our research interests, or wish to get in touch, please contact Professor Gillian Sullivan Mort.