A$23 000 for Cancer Council Victoria (Issue 1, 2011)


The students that organised the La Burlesque event

Twenty five La Trobe University tourism and hospitality students managed to raise an impressive A$23 000 for the Cancer Council Victoria through organising a series of successful charity events.

The students commenced the second semester of 2010 with a big task ahead of them. As part of the Tourism Venture Planning subject, these highly motivated third-year students were to organise and host a fundraising event in just ten weeks.

The Tourism Venture Planning subject examines the process of developing a proposal and operational plan for creating a special event. Jessica Derham, the academic coordinating the unit, aimed to provide students with the best hands-on learning experience by enabling them to put the concepts they are taught into practice.

The students were expected to prepare a detailed operational plan and then deliver their proposed special events based on the brief provided. This semester, the task was to run a fundraising event for the Cancer Council Victoria. But the challenge didn’t end there – each team was provided with a budget of just A$130. So not only did the students needed to be well organised, they also had to be creative in execution. For the task to have been successful, the student teams had to return a profit from the event.

This year, there were three teams of eight to nine students who delivered their events between 27 September and 4 October and the events were called Le Mode, Spice for Life and La Burlesque and each attracted around 150 people including several celebrity appearances.