Aiming high (Issue 27, 2010)

20100304_iTunesU_AKLa Trobe University is the only non-US university to be ranked in the Web 2.0 College Olympics, organised by US-based website that looks at universities using social media in a creative way.

The website helps American students in their university search and, according to its website, the editorial team spent weeks scouring the social media landscape to recognise 50 colleges, universities, and institutions.

The citation for La Trobe’s award says as follows:

‘La Trobe University - this Australia school has a lively and random feed that includes lots of fun photos: shots of La Trobe Uni from the 1970s, when it was safe to swim in the moat. And my personal fave: there is a baby doll doing a headstand on top of the statue of Charles La Trobe. Art or graffiti? Their Facebook page has close to 5 000 fans, and the school's educational designer blogs for EDUCAUSE, a non-profit geared toward advancing higher education through IT.'

La Trobe ranks at number 15 in the top, ahead of venerable universities such as Harvard, Princeton or the University of Texas.

La Trobe University has embraced social media as a tool for communicating to its 30 000 staff and students in an innovative way. In August, it became the eighth Australian university to join iTunes University, part of the Apple Corporation iPod platform. La Trobe's podcasts and videocasts are very popular receiving thousands of downloads every day.

‘La Trobe on iTunes U has given the University a new platform and a new international audience. We have been on iTunes U since August last year and in the first month we had over 80 000 downloads of La Trobe podcast interviews, videos and lectures. People are accessing La Trobe on iTunes U from all over the world to see the best in research and teaching that we office and I think it’s an excellent way for us to build a bigger profile and audience,’ says Media and Communications Manager Mark Pearce.

Visit iTunes U for exciting content from La Trobe University and video profiles of our students and staff.