Marketing
Study postgraduate marketing at La Trobe University
La Trobe University provides innovative education through a broad range of postgraduate courses. The course offered in marketing has a reputation for enabling all students undertaking the course with the marketing tools they require in order to move forward in their careers pathways to a higher level.
Marketing
The Postgraduate Diploma in Marketing is designed for graduates with a marketing major who wish to upgrade their knowledge and understanding of marketing to an advanced level. This postgraduate diploma exposes students to the latest developments in marketing. The units taught in the first semester of the program extend to knowledge obtained in undergraduate programs and equip the graduate to move on to the second semester.
The aim of the course is intended to provide an advanced level qualification in marketing for graduates who wish to continue their careers at the conclusion of their study or to provide a re-entry point for those wishing to advance to higher degree studies in marketing.
Career opportunities
There are various career paths that students can undertake on completion of the course in private, public and not for profit sectors. Example of typical positions are as follows:
- Advertising (Media buyer) (Public Relations)
- Brand Management
- Business-to-Business Marketing
- Direct Response Marketing
- Distribution Channel Management
- International Marketing
- Marketing Models and Systems Analysis
- Marketing Research
- New Product Planning
- Retailing Management
- Sales and Sales Management
- Services Marketing
Course information
This course is offered at the following campuses: Albury-Wodonga; Bendigo; Melbourne (Bundoora)
How to apply
Local students apply by direct application to the Faculty of Law and Management.
Information for international students
The following section helps assist international applicants in locating the course information and required application procedures.
