Mr Paul Strickland
College of Arts, Social Sciences and Commerce
La Trobe Business School
Department of Management and Marketing
SS 225, Melbourne (Bundoora)
B.Bus (Hospitality Management), M.A.
Membership of professional associations
Tourism Alliance, Young Tourism Network, Victorian Commission for Gambling and Liqour Regulation - teaching Responsible Service of Alcohol (RSA), Wine Communicators of Australia
Area of study
Tourism and Hospitality Management
Tourism and Hospitality is such a large and diverse industry and I have had the priviledge to work in many areas including pubs, taverns, cocktail bars, numerous restaurants, large 5 star rated hotels, private functions and weddings, international events and in a variety of countries.
Positions held include Restaurant Manager, Sales Co-ordinator, Assistant Food and Beverage Manager, Travel Consultant, Human Resource Co-ordinator, Butler, Office Manager, IT consultant to name a few. Working in the UK, I have served a diverse range of aristocrates and world leaders. Although still strongly linked with industry, I continue to teach and research in hospitality related areas with a passion for ethnic restaurants, wine knowledge and Bhutanese studies. I am currently enrolled in a PhD researching wine event stakeholders and perceptions of social media.
Recipient of the 2016 Pro Vice Chancellor's Teaching Award titled: "Tourism and Hospitality Simulation subject promotes pedagogies that enhance the learning outcomes of online simulations in business education through HOTS, mode of delivery and types of assessments".
Course coordinator for Tourism, Hospitality and Event Management programs in Bundoora and Bendigo campuses.
- THS1FBS - Food and Beverage Supervision
- THS2TCR - Touirsm Computer Reservation Systems
- THS3THS - Tourism and Hospitality Simulation
- THS3ISP - International Study Program (Study tour to Vietnam)
I have also been teaching in the Bhutan Hotel Middle Management Program (BHMMP) in Thimpu at the Royal Institute of Tourism & Hospitality (RITH).
Victorian Commission for Gambling and Liquor Regulation, Video Education Austalia (VEA)
Strickland, P. (2017). The first space hotel employees: Human resources challenges in a post-terrestrial paradigm, Journal of Human Resources in Hospitality & Tourism, pp.1-14. DOI: 10.1080/15332845.2017.1266875
Strickland, P (forthcoming 2017). Changing fashions of the Bhutanese youth. Impacts on cultural and individual identity. In L. Begum, R. K. Dasgupta and R. Lewis (eds), Styling South Asian Youth Cultures: Fashion, Media and Society, London: I.B. Tauris.
Strickland, P., Williams, K.M., Laing, J. and Frost, W. (2016). 'The use of Social Media in the Wine Event Industry: A case study of the High Country Harvest in Australia' In G. Szolnoki, L. Thach and D. Kolb (eds), Successful Social Media & Ecommerce Strategies in the Wine Industry, New York: Palgrave Macmillan, pp: 74-92.
2016 OIV Jury Award winner (International Organisation for Vine and Wine) for Vitivinicultural Economy for the book Successful Social Media & Ecommerce Strategies in the Wine Industry in which 'The use of Social Media in the Wine Event Industry: A case study of the high Country Harvest in Australia' was chapter 5 out of 9 chapters.
Frost, W., Laing, J., Best, G., Williams, K.M ., Strickland, P. and Lade C. (2016). Gastronomy, Tourism and the Media. UK: Channel View Publications.
Book Review, Lane, E. T. (2017). Gastronomy, Tourism and the Media. Hospitality & Society, 7(2). doi: 10.1386/hosp.7.2.211_5
Strickland, P.C. (2015). It’s a Dog’s Life: International tourists’ perceptions of the stray dog population of Bhutan. Journal of Art and Humanities, Vol 4, No 12 (2015).
Benckendorff P., Lohmann, G., M.A. Pratt, Whitelaw, P.A., Strickland, P. Reynolds, P. (2015) Creating Educator Resources for Online Simulation-Based Pedagogies in Tourism and Hospitality. CAUTHE 2015. February 2-5th.Gold Coast: Southern Cross University.
Strickland, P. (2014). The benefits of national dress and fashion trends of a Royal Bhutanese Wedding. In K.M. Williams, J. Laing and W. Frost (eds.), Fashion, Design and Events, London and New York: Routledge.
Book Review: Biaett, V. (2015). Fashion, Design and Events. Tourism Management, 50: 57-58.
Strickland, P., Frost, W., Williams, K. M. & Laing, J. (2013). The acceptance or rejection of social media: A case study of Rochford Winery Estate in Victoria, Australia. Tourism, Culture and Communication. Vol. 13, pp. 19-27
Smith-Maguire, J., Strickland, P. and Frost W. (2013). "Familiness as a form of value for wineries: A preliminary account". Journal of Wine Research. DOI:10.1080/09571264.2013.766161
Strickland, P., Smith-Maguire, J. and Frost, W. (2013). Using family heritage to market wines: A case study of three ‘New World’ wineries in Victoria, Australia. International Journal of Wine Business Research, 25(2), Online.
Strickland, P.(2012). Do space hotels differ from hotels on Earth? The mystery is solved. Journal of Hospitality Marketing and Management. 21(8) 897-90.
Strickland, P. (2012). Examining the impact of four key cultural dimensions in ethnic restaurants. A case study of regional Victoria in Australia. Asia Pacific Journal of Tourism Research. DOI: 10.1080/10941665.2012.680976
Strickland, P. (2012) Hotel Management education in Bhutan. Teaching sustainable principles. Sustainable Hospitality and Tourism Motors for Development. Case studies from developing regions of the world. P. Sloan, C. Simons-Kaufman & W. Legrand (Eds). London: Routledge.
Strickland, P. (2011). The benefits of family employment in ethnic restaurants. A case study of regional Victoria in Australia. Asia Pacific Journal of Tourism Research. London: Routledge. Vol 16(5), pp.537-549.
Strickland, P. (2010). The establishment of restaurants in regional Victoria: an examination of ethnic entrepreneurial behaviour (1968-2008). Master of Arts Thesis: La Trobe Univeristy.
Sinssaine, B. and Strickland, P. (2011). An Interpretive Investigation into Generational Winery Expectations and Future Services: A Case Study of Three Victorian Wineries In: Gross, Michael J (Editor). CAUTHE 2011: National Conference: Tourism: Creating a Brilliant Blend. Adelaide, S.A.: University of South Australia. School of Management, 2011: 1276-1280.
Strickland, P. (2010). Examining cultural dimensions on ethnic restaurants. A case study of regional Victoria. (9th Asia Pacific Forum for Graduate Student Research in Tourism. APU. Beppu City, Japan.
Strickland, P. (2009). Reduce Wages –Employ a family member. A case study of ethnic restaurants in regional Victoria. The New Zealand International Hospitality Conference – 2009 Annual conference Tauranga. New Zealand.
Strickland, P. (2008). Ethnic Restaurants in Australia. Defining their role in small business. CAUTHE – 2008 Annual Conference, Gold Coast Australia.
Office of Learning and Teaching Grant (2014-2015).
Title: Enhancing Student Learning Outcomes with Simulation-Based Pedagogies.
Lead institution: University of Queensland
Partner Institutions: La Trobe University, University of Queensland, Griffith University, William Angliss Institute, University of South Australia