Dr Emma

Dr Emma Sherry


Associate Professor

College of Arts, Social Sciences and Commerce

La Trobe Business School

Department of Management and Marketing

Melbourne (Bundoora)

Research centres

Centre for Sport and Social Impact


BA, M (Sport Mananagement), PhD



Membership of professional associations

Vicsport Director, Tennis Victoria Director, Sport Management Association of Australia and New Zealand (SMAANZ) member

Area of study

Sport Management

Brief profile

Emma Sherry is an Associate Professor within the La Trobe University Centre for Sport and Social Impact, specialising in the area of sport development.  Emma has completed a Bachelor of Arts at the University of Melbourne and a Masters of Business (Sport Management) and PhD at Deakin University.  Emma's PhD studies investigated conflict of interest in the Australian Football League.  Emma’s current research interests include community development through sport activities, undertaking a broad range of research projects with national and regional sport organisations in Australia and Oceania, including Netball Australia, National Rugby League, Australian Football League, Tennis Australia and Hockey Victoria. Other recent research has included access and equity in sport participation, sport in correctional facilities, and sport and recreation for at-risk and marginalised communities. Emma is currently supervising a number of PhD students in the areas of sport for development in India and with refugee communities, Para-sport athlete well-being, and elite athlete career transition.

Emma is co-editor for the Journal of Sport for Development and is on the editorial board of Communications and Sport Journal.

Outside of her academic career, Emma has worked in roles in the area of sport facility and event management and recreation management within the local government and university sport sectors.  Emma also sits as a director on the boards of Vicsport (elected) and Tennis Victoria (appointed).  Emma was awarded with a 2014 Victorian Women's Governance Scholarship by the Victorian Minister for Women's Affairs to complete the highly respected Company Directors course through the Australian Institute of Company Directors and graduated from this course in January 2015.

Research interests

Social capital

- community development through sport, social return on investment

Sport development

- community development through sport, access and inclusion through sport, sport participation

Teaching units

During 2017 Dr Emma Sherry is teaching in the area of sport governance to both undergraduate and postgraduate sport management students.

Emma is also the Course Coordinator for the Master of Management (Sport Management) program.


Emma is available for sport development and sport participation consulting.

Recent publications

Journal Articles

Sherwood, M; Osborne, A; Sherry, E and Nicholson, M. (in press). Newswork, News Values, and Audience Considerations: Factors that Facilitate Media Coverage of Women’s Sports. Communication and Sport Journal

Knights, S., Sherry, E. and Ruddock-Hudson, M. (in press). Investigating Elite End-of-Athletic-Career Transition: A Systematic Review. Journal of Applied Sport Psychology

Osborne, A., Sherry, E. and Nicholson, M. (2016). Celebrity, Scandal and the Male Athlete: A Sport Media Analysis. European Sport Management Quarterly, 16 (3) 255-273. 

Sherry, E. and Schulenkorf, N. (2016): League Bilong Laif: Rugby, education and sport-for-development partnerships in Papua New Guinea. Sport, Education & Society, 21 (4) 513-530

Macdougall, H., O’Halloran, P., Shields, N. and Sherry, E. (2016). Disability Sport and Wellbeing – systematic literature review. Adaptive Physical Activity Quarterly 32 (3) 256-276. 

Sherry, E, Osborne, A. and Nicholson, M. (2016). Images of female athletes: a review. Sex Roles, 74 (7) 299-309.

Schulenkorf, N., Sherry, E. and Rowe, K. (2016). Sport for Development: an integrated review. Journal of Sport Management, 30 22-39. 

Osborne, A., Sherry, E. and Nicholson, M. (2016). The Delhi dilemma: media representation of the 2010 Commonwealth Games. Sport in Society, 19 (2) 201-217. 

Macdougall, H., O’Halloran, P., Sherry, E. and Shields, N. (2016). Exploring the Subjective, Psychological and Social Well-Being Strengths and Needs of Australian Para Athletes. The Sport Psychologist, 30 (1) 1-12. 

Sherry, E., Schulenkorf, N., & Chalip, L. (2015). Managing Sport for Social Change: the State of Play. Sport Management Review., 18(1), 1-5. 

Gallant, D., Sherry, E., & Nicholson, M. (2015). Recreation or rehabilitation? Managing sport for development programs with prison populations. Sport Management Review, 18(1), 45-56. 

Nicholson, M., Sherry, E., & Osborne, A. (2014).Negotiating National Identity through Loss: Australian Newspaper Coverage of the 2010 FIFA World Cup. Soccer and Society. DOI:10.1080/14660970.2014.980739. 

de Haan, D., Osborne, A., & Sherry, E. (2014). Satire or Send-Up? Paddy Power and Blind Football: A Case for Managing Public Relations for Disability Sport. Communication & Sport

Sherry, E. (2013) The vulnerable researcher: facing the challenges of sensitive research. Qualitative Research Journal. 13 (3) 278 – 288. 

Sherry, E & O’May, F. (2013) Exploring the impact of sport participation on individuals with substance abuse or mental health disorders. Journal of Sport for Development. 1 (2). 

Sherry, E. & de Haan, D. (2012). Shared experience of an international teaching collaboration: from bemoaning blogging to reflective practice. Reflective Practice. 13 (6) 805-820. DOI:10.1080/14623943.2012.697882. 

Sherry, E. & Strybosch, V. (2012) A kick in the right direction: longitudinal study of The Big Issue Community Street Soccer Program. Soccer and Society. DOI:10.1080/14660970.2012.677225. 

de Haan, D. & Sherry, E. (2012). Internationalisation of the sport management curriculum; academic and student reflections. Journal of Studies in International Education. DOI: 10.1177/1028315311403487. 

Grieve, J. & Sherry, E. (2012). Community Benefits of Major Sport Facilities: the Darebin International Sports Centre. Sport Management Review. DOI: 10.1016/j.smr.2011.03.001. 

Sherry, E & Osborne, A. (2011). A Tale of Two Events? Media analysis of the Melbourne 2008 Homeless World Cup. Media International Australia, 140, 97-106  

Sherry, E., Karg, A. & O’May, F. (2011). Social capital and sport events: spectator attitudinal change and the Homeless World Cup. Sport in Society, 14 (1), 111-125. 

De Haan, D. and Sherry, E. (2010). Home and Away – is it different Down Under? Using the Olympics as a vehicle for internationalizing the curriculum. Hospitality Leisure Sport and Tourism Network Link 26. www.heacademic.ac.uk/hlst 

McDonald, H & Sherry, E. (2010) Evaluating sport club performance: A customer perspective. Journal of Sport Management, 24, 524-543.  

Sherry, E. (2010). (Re)engaging marginalised groups through sport development programs: the Homeless World Cup. International Review for the Sociology of Sport, 45 (1), 59-72. 

Sherry, E & Shilbury, D. (2009), Board directors and conflict of interest: A study of a sport league. European Sport Management Quarterly, 9 (1), 47-62. 

Sherry, E., Shilbury, D. & Wood, G.  (2007). Wrestling with Conflict of Interest in Sport Management.  Corporate Governance: The International Journal of Business in Society, 7 (3), 267-277. 

Sherry, E. & Shilbury, D. (2007). Impact of Social Expectations on Ethical Governance. Annals of Leisure Research, 10 (3&4), 413-430. 

Book Chapters

Sherry, E (2015), “Reflection on Sustainable Management of Sport-for-Development through Youth Re-Engagement: The FREYCA Framework” in Beyond Sport for Development and Peace: Transnational Perspectives on Theory, Policy and Practice, (eds) Hayhurst, L., Kay, T. and Chawansky, M., Routledge, Abingdon

Sherry, E. (2015). Chapter 14: The Community Street Soccer Program. In Sports-Based Health Interventions: Case Studies from Around the World. David Conrad (Editor), Alan White (Editor). Springer.

Sherry, E. (2010). (Re)engaging marginalised groups through sport development programs: the Homeless World Cup. International Review for the Sociology of Sport, 45 (1), 59-72. In Cunningham, G. (2013). Sport Management. Edward Elgar Publishing: Mass.


Research projects

Emma Sherry is involved in a number of research projects with the Centre for Sport and Social Impact.  Details of CSSI research projects can be found here http://www.latrobe.edu.au/cssi/research

Recent research projects partners include:

  • Netball Australia
  • National Rugby League
  • International Cricket Council
  • Australian Football League
  • Tennis Australia
  • The Big Issue Community Street Soccer Program
  • City of Darebin
  • Netball Victoria
  • Hockey Victoria
  • Disability Sport and Recreation