Professor Gillian

Professor Gillian Sullivan Mort


College of Arts, Social Sciences and Commerce

La Trobe Business School

Department of Management and Marketing

Melbourne (Bundoora)


B.Sc., University of Queensland, Dip Psych, University of Queensland, B.A. University of Queensland, Dip. Ed. University of New England, M.B.A., University of Queensland, Ph.D. University of Queensland



Area of study


Brief profile

Professor Gillian Sullivan Mort researches in marketing, social marketing, international marketing, nonprofit, social entrepreneurship, young consumers and branding. She has over 100+ publications including books, book chapters, journal articles and refereed conference papers. She edits the Journal of Nonprofit and Public Sector Marketing and serves on the Editorial Board of the International Journal of Nonprofit and Voluntary Sector Marketing and the Australasian Marketing Journal.  Her work on social entrepreneurship is widely cited. Professor Sullivan Mort has received research funding to support her research from the Australian Research Council Discovery Grants scheme, Telecommunications Research Grants, the Queensland State Government Treasury, the Victorian State Government Treasury, the University of Queensland and the Australian National University.


Professor Gillian Sullivan Mort is an experienced educational leader and served on the Executive of ANZMAC 2010 - 2013; as Head of Discipline 2009 - 2014 LTU ; and Head of Department of Marketing and Tourism and Hospitality 2012 - 2013.


Research interests

Consumer behaviour

- International marketing; Social entrepreneurship; Branding

Teaching units

  • MBA- level Marketing
  • Branding
  • Social Marketing
  • International Marketing


Organizational performance and marketing; young consumers; social entrepreneurship and shared value creation

Recent publications

Research Publications since 2007   2 research monographs and 3 Rank A* and 5 Rank A journal articles

Books and Research Monographs

Hume, M. and Sullivan Mort, G.M. (2011) At odds: Examining the impact of on-line gambling on youth wellbeing, Lambert Academic Publishing, Germany, ISBN 978-3-8443-2859-2

Hume, M. and Sullivan Mort, G.M. (2010) iwork, irest, iplay: Exploring youth online behavior, Lambert Academic Publishing Germany ISBN 9783838331492

Journal Articles

Weerawardena, J., Sullivan Mort, G., Salunke, S., Knight, G., and Liesch, P.W. (2014) (Accepted and published online) The role of the market sub-system and the socio-technical sub-system in innovation and firm performance: a dynamic capabilities approach, Journal of the Academy of Marketing Science Rank A* (Big 5 in Marketing Journals)

D'Souza, C., Taghian, M. and Sullivan Mort, G. (2013) Environmentally motivated actions influencing perceptions of environmental corporate reputation, Journal of Strategic Marketing, 21(6), 541-555 Rank A

Brici, N., Hodkinson, C. and Sullivan Mort, G. (2013) Conceptual differences between adolescent and adult impulse buyers Young Consumers: Insight and Ideas for Responsible Marketers 14 (3), 258-279

D'Souza, C., Sullivan Mort, G., Zyngier, S., Robinson, P. and Schlotterlein, M. (2013) Preventive Innovation: An Australian Case Study on HPV Vaccination Health Marketing Quarterly 30, (3), 206-220

Sullivan Mort, G. Weerawardena, J. and Liesch, P.  (2012) Advancing entrepreneurial marketing: Evidence from born global firms, European Journal of Marketing 46, (3/4), 542-561 Rank A*

Weerawardena, J. and Sullivan Mort, G. (2012) Competitive strategy in socially entrepreneurial nonprofit organizations: Innovation and differentiation Journal of Public Policy & Marketing 31 (1), 91-101 Rank A

D'Souza, C., Zyngier, S., Robinson, P., Schlotterlein, M., and Sullivan Mort., G.M, (2011) Health belief model: Evaluating marketing promotion in a public vaccination program, Journal of Nonprofit and Public Sector Marketing, 23(2), 134-157

Hume, M. and Sullivan Mort, G. (2011) Fun, friend or foe: Youth perceptions and definitions of online gambling, Social Marketing Quarterly, 17 (1) 109 – 113

Gayatri, G. Hume, M. and Sullivan Mort, G. (2011)  The role of Islamic culture in service quality research Asian Journal on Quality 12 (1), 35-53

Drennan, J. Brown, MR and Sullivan Mort, G. (2011) Phone bullying: impact on self-esteem and well-being Young Consumers: Insight and Ideas for Responsible Marketers 12 (4), 295-309

Weerawardena, J., McDonald R. and Sullivan Mort, G (2010) Sustainability of nonprofit organizations: An empirical Investigation, Journal of World Business, 45(4), 346- 356 Rank A

Hume, M. and Sullivan Mort, G.M (2010) The consequences of appraisal emotion, service quality perceived value and customer satisfaction on repurchase intent in the performing arts, The Journal of Services Marketing, 24(2), 170–180 Rank A

Hussain, R. Sweeney, A. and Sullivan Mort, GM (2010) Typologies of banner advertisements’ attributes: A content analysis, Journal of Promotion Management, 16(1), 96- 113

Alcaraz, C., Hume, M. and Sullivan Mort, G.M. (2009) Creating sustainable practice in a museum context: Adopting service- centricity in nonprofit museums, Australasian Marketing Journal, 17(4), 219 – 226

Russell, D., Sullivan Mort, G.M. and Hume, M. (2009) Analysis of management narrative to understand social marketing strategy: The case of ‘Branding Logan City, Australasian Marketing Journal, 17(4), 232 – 238

Hume, M. and Sullivan Mort, G.M. (2008) Understanding the Role of Involvement in Customer Repurchase of the Performing Arts, Journal of Nonprofit and Public Sector Marketing, 20(2), 299 – 328

Hume, M. and Sullivan Mort, G.M. (2008) Satisfaction in Performing Arts: The Role of Value, European Journal of Marketing, 42(3), 311 – 326 Rank A*

Sullivan Mort, G.M., Weerawardena, J. and Williamson, B. (2007) Branding in the nonprofit context: The Case of Surf Life Saving Australia” Australasian Marketing Journal, 15(2), 108 – 119

Sullivan Mort, G.M. and Drennan, J. (2007) Mobile Communications: A Study of Factors Influencing Consumer Use of m-Services, Journal of Advertising Research, 47(3), 302-312 Rank A

Chen, C-H. and Sullivan Mort, G. M. (2007) Consumers' technology adoption behaviour: an alternative model, The Marketing Review, 7(4), 355-368

Dann, S., Harris, P., Sullivan Mort, G.M., Fry, M.L. and Binney, W. (2007) Reigniting the Fire, Journal of Public Affairs, 7(3), 291-304

Weerawardena, J., Sullivan Mort, G.M., Liesch, P. and Knight, G. (2007) Conceptualizing accelerated internationalization in the Born Global firm: A Dynamic Capabilities perspective, Journal of World Business, 42(2), 294-306 Rank A

Hume, M, Sullivan Mort, G.M. and Winzar, H. (2007) Exploring repurchase intention in a performing arts context: Who comes? and why do they come back? International Journal of Nonprofit and Voluntary Sector Marketing, 12(2), 135-148 


Older publications

Book chapter:

Sullivan Mort, G.M. and Weerawardena, J. (2008) "Social Entrepreneurship: Advancing Theory, Maintaining Relevance" in Sargeant, A. and Wymer, W. A Companion of Nonprofit Marketing. Routledge, London.


Journal articles

Sullivan Mort, G.M. and Weerawardena, J. (2006) “Networking Capability and International Entrepreneurship: How Networks Function in Australian Born Global Firms” International Marketing Review, 23, 5, 549-572.

Hume, M, Sullivan Mort, GM, Liesch, P and Winzar, H. (2006) “Understanding Service Experience in Non-Profit Performing Arts: Implications for Operations and Service Management” Journal of Operations Management, 24, 4, 304-324.

Weerawardena, J. and Sullivan Mort, G. (2006) “Investigating Social Entrepreneurship: A Multidimensional Model” Journal of World Business, 41, 1, 21-35

Drennan, J., Sullivan Mort, G.M. and Previte, J. (2006) “Privacy, Risk Perception and Expert Online Behaviour: An Exploratory Study of Household End Users” Journal of Organisational and End User Computing 18, 1, 20-43

Sullivan Mort, G.M. and Roan, A. (2003) “Smart State: Queensland in the Knowledge Economy,” Queensland Review, 10, 1, 11-28.

Sullivan Mort, G.M. and Duncan, M (2003) “Owned by..”: Country of Origin’s New Cue,” Journal of International Consumer Marketing, 15, 3, 49-69.

Sullivan Mort, G.M., Weerawardena, J. and Carnegie, K. (2003) “Social Entrepreneurship: Towards Conceptualisation” International Journal of Nonprofit and Voluntary Sector Marketing, 8, 1, 76-90.

Sullivan Mort, G.M. and Drennan, J. (2002) “Mobile Digital Technology: Emerging Issues for Marketing” Journal of Database Marketing, 10, 1, 9-23. [ANBAR Citations of Excellence Award, Best 50 Management Papers, 2002].