Staff profile

Dr Peter Lamb

Senior Lecturer, International Business and Marketing

Faculty of Business, Economics and Law

La Trobe Business School
Department of Marketing and Tourism and Hospitality

Room 4252, Albury-Wodonga

 

Qualifications

B.Ec (Monash), Grad Dip Bus Admin (Swinburne), Master of Business (International Business) (USQ), Ph D (UQ)

Membership of professional Associations

Academy of International Business, Australia and New Zealand International Business Academy, Academy of Management

Area of study

Business

Brief Profile

Research interests include small firm internationalisation processes, internationalisation practices of firms and qualtiative research methodology.

Teaching Units

  • Electronic Marketing
  • Strategic Marketing
  • International Marketing
  • International Business Environments

 

Recent Publications

Journal Publications

P. Lamb, J. Sandberg, and P. W. Liesch, 2011, Small firm internationalisation unveiled through phenomenography, Journal of International Business Studies, 42(5): 672-693.

C. D’Souza, M.Teghian P. Lamb and R. Peretiatko, 2007, Green decisions: demographics and consumer understanding of environmental labels, International Journal of Consumer Studies 31: 371-376.

C. D’Souza, M.Teghian and P. Lamb, 2006, An Empirical Study on the influence of environmental labels on consumers, Corporate Communication: An International Journal, 11(2): 162-173.

C. D’Souza, M.Teghian, P. Lamb and R. Peretiatko, 2006, Green products and corporate strategy: an Empirical Investigation, Society and Business Review, 1(2): 144-157.

P. W. Liesch, L. S. Welch, D. Welch, S.L. McGaughey, B. Petersen and P. Lamb, 2003, Evolving strands of research on firm internationalization: an Australian-Nordic perspective, International Studies of Management and Organization, 32 (1) Spring: 16-35.

P. Lamb and P. W. Liesch, 2002, Re-framing the relationships between market commitment, knowledge and involvement, Management International Review, 42 (1): 7-26.

Book Chapters

P. Lamb and P. W. Liesch, 2009, Re-framing the relationships between market commitment, knowledge and involvement, in Entrepreneurship and Globalization: International Entrepreneurship Volume 4, eds. R. B. McNaughton and J. Bell, Sage Publications, London: Paper No. 62: 55-72.

L. Crase, P. Lamb and E. Patullock, 2008, Exploring the consequences of delayed adoption of electronic commerce by regional SMEs: a global perspective, in Studies of Small and Medium Enterprises in East Asia, Volume IV, Small and Medium Sized Enterprises in East Asia: Sectoral and Regional Dimensions, eds. C. Harvie and Boon-C-Lee, Edward Elgar, Cheltenham, UK, Chapter 7: 163-176.

Conference Presentations and Abstracts: Refereed

P. Lamb, J. Sandberg and P. W. Liesch 2010, Revealing internationalisation practices of the small firm, Proceedings of the 52nd Annual Meeting of the Academy of International Business, eds. T. Kostova and T. Kiyak, East Lansing MI, Academy of International Business.

P. Lamb, J. Sandberg and P. W. Liesch 2006, Firm internationalisation: a competence perspective?  A paper for the Australian and New Zealand International Business Academy (ANZIBA) conference, held at the University of Victoria, Wellington, New Zealand.

Older Publications

 

L. Crase, E. Patullock, P. Lamb and B. Dollery, 2001, Mobile telephony in rural Australia: is it a natural monopoly? Media International Australia, incorporating Culture and Policy, Australian Key Centre for Cultural and Media Policy, 99: 105-118.

P. Lamb and P. W. Liesch, 1996, Changing relationships by deepening international involvement of small business, Small Enterprise Research, The Journal of SEANNZ, 4 (3): 17-32.

P. Lamb and P. Liesch, 2000, The evolution of an internationalisation culture in the small firm: an Australian perspective, eds. A. Yaprak and H. Tutek, Advances in International Marketing, volume 10, JAI Press, Amsterdam.