Staff profile

Mr Paul Strickland

Lecturer

Faculty of Business, Economics and Law

La Trobe Business School
Department of Marketing and Tourism and Hospitality

DWB 119, Melbourne (Bundoora)

 

Qualifications

B.Bus (Hospitality Management), M.A.

Membership of professional associations

Tourism Alliance, Young Tourism Network, Department of Justice - teaching Responsible Service of Alcohol (RSA)

Area of study

Tourism and Hospitality Management

Brief profile

Tourism and Hospitality is such a large and diverse industry and I have had the priviledge to work in many areas including pubs, taverns, cocktail bars, numerous restaurants, large 5 star rated hotels, private functions and weddings, international events and in a variety of countries.

Positions held include Restaurant Manager, Sales Co-ordinator, Assistant Food and Beverage Manager, Travel Consultant, Human Resource Co-ordinator, Butler, Office Manager, IT consultant to name a few.  Working in the UK, I have served a diverse range of aristocrates and world leaders. Although still strongly linked with industry, I continue to teach and research in hospitality related areas with a passion for ethnic restaurants, wine knowledge and Bhutanese studies. I am currently enrolled in a PhD researching wine event stakeholders and perceptions of social media.

Teaching units

  • THS1FBS - Food and Beverage Services
  • THS1AOM - Accommodation Operations Management
  • THS3WTM - Wine Tourism and Marketing
  • THS3HSD - Hospitality Services Delivery

I also teach in the Bhutan Hotel Middle Management Program (BHMMP) in Thimpu at the Royal Institute of Tourism & Hospitality (RITH).   

Consulting

Department of Justice, Video Education Austalia (VEA)

Recent publications

 

Smith-Maguire, J., Strickland, P. and Frost W. (2013). "Familiness as a form of value for wineries: A preliminary account". Journal of Wine Research. DOI:10.1080/09571264.2013.766161

Strickland, P. (forthcoming 2013). The benefits of national dress and fashion trends of a Royal Bhutanese Wedding. Fashion Design and Events. K. Williams, J. Laing and W. Frost(eds.), London and New York: Routledge.

Strickland, P., Smith-Maguire, J. and Frost, W. (forthcoming 2013). Using family heritage to market wines: A case study of three ‘New World’ wineries in Victoria, Australia. International Journal of Wine Business Research.

Strickland, P.(2012). Do space hotels differ from hotels on Earth?  The mystery is solved. Journal of Hospitality Marketing and Management. 21(8) 897-90.

Strickland, P. (2012).  Examing the impact of four key cultural dimensions in ethnic restaurants.  A case study of regional Victoria in Australia.  Asia Pacific Journal of Tourism Research.  DOI: 10.1080/10941665.2012.680976 

Strickland, P. (2012) Hotel Management education in Bhutan. Teaching sustainable principles. Sustainable Hospitality and Tourism Motors for Development.  Case studies from developing regions of the world.  P. Sloan, C. Simons-Kaufman & W. Legrand (Eds). London: Routledge.

Strickland, P. (2011). The benefits of family employment in ethnic restuarants. A case study of regional Victoria in Australia. Asia Pacific Journal of Tourism Research. London: Routledge. Vol 16(5), pp.537-549.

Strickland, P. (2010). The establishment of restaurants in regional Victoria: an examination of ethnic entrepreneurial behaviour (1968-2008). Master of Arts Thesis: La Trobe Univeristy.

Older publications

Strickland, P. (2010). Examining cultural dimensions on ethnic restaurants. A case study of regional Victoria. (9th Asia Pacific Forum for Graduate Student Research in Tourism. APU. Beppu City, Japan.  

Strickland, P. (2009). Reduce Wages –Employ a family member. A case study of ethnic restaurants in regional Victoria. The New Zealand International Hospitality Conference – 2009 Annual conference Tauranga. New Zealand.  

Strickland, P. (2008). Ethnic Restaurants in Australia. Defining their role in small business. CAUTHE – 2008 Annual Conference, Gold Coast Australia.