Staff profile

Dr Marthin Nanere

Senior Lecturer

Faculty of Business, Economics and Law

La Trobe Business School
Department of Marketing and Tourism and Hospitality

Bendigo

 

Qualifications

PhD, AMAMI CPM, MSc, GradCertHE, BSc

Membership of professional Associations

AMI

Area of study

Marketing

Brief Profile

Dr. Marthin Nanere is a Senior Lecturer in Marketing within the Faculty of Law and Management. He has extensive experience teaching marketing, agricultural marketing, economics and statistics subjects in several countries including Indonesia, Singapore, Canada and Australia. His research interests cover a broad range of areas in channel member relationships, productivity measurement, environmental marketing as well as issues related to food safety, genetically modified products and green products. As a research associate in the Centre for Sustainable Regional Communities (CSRC), he has played a key role in a number of evaluation research projects undertaken by the CSRC and the City of Greater Bendigo. His research publications have appeared in several highly regarded journals including the Journal of Environmental Management, the Journal of Marketing Management and the Journal of Food Products Marketing.

Research specialisation

- Consumer behaviour

Teaching Units

  • Foundation of Marketing
  • Supply Chain Management
  • Marketing Research
  • Project Management

Recent Publications

D’Souza, C., Rugimbana, R., Quazi, A. and Nanere, M. (2008). “Investing in Consumer Confidence Through GM Labelling: An Evaluation of Compliance Options and Their Marketing Challenges for Australian Firms”. Journal of Marketing Management, 24 (5-6):621-635.

Nanere, M., Fraser, I., Quazi, A. And D’Souza, C. (2007). Environmentally Adjusted Productivity Measurement: An Australian Case Study. Journal of Environmental Management, 85(2): 350-362.

D’Souza, C., Quazi, A., Rugimbana, R., Yappa, P. and Nanere, M. (2007). Critical Success Factors for Firms in the Genetically Modofied Foods Industry: A Managerial Perspective. Asia Pacific Journal of Business, 8(2):5-23.

Jobling, E and Nanere, M. (2007). Events research as a means of fostering university-community engagement. The Australasian Journal of University Community Engagement, 2(1): 28-45.

Nanere, M. and Hill, R. (2006). Expectations and Satisfaction in Channel Member Relationships in the Victorian (Australia) Fruit Industry. Journal of Food Products Marketing, 12(2): 27-46.

Nanere, M., D’Souza, C., and Quazi, A. (2006). The Nexus Between Consumer Perception and Willingness to Purchase Genetically Modified Foods. International Journal of Business Research, VI(1): 147-151.

Nanere, M., Quazi, A., and Fraser, I. (2006). Sustainable Development in Australian Agriculture: Some Operational Issues. International Journal of Environmental, Cultural, Economic and Social Sustainability, 2(3): 67-75.