Staff profile
Professor Rhett Walker BMus.(Hons), PhD Melb., FAMI, CPM
Professor
Faculty of Business, Economics and Law
Melbourne (Bundoora)
- T: +61 3 5444 7396
- F: +61 3 5444 7998
- E: rhett.walker@latrobe.edu.au
Area of study
Marketing
Brief Profile
Professor Rhett H Walker joined La Trobe University, Bendigo, in October 2003 as Professor of Business – Regional Development in the School of Business and Technology. Immediately prior to taking up this appointment he was Head of the School of Marketing at RMIT University Melbourne for 3 years. His research and teaching interests include customer service and the nature of service mindedness; the marketing and management of services, particularly in business-to-business contexts; competitive market positioning; and tourism.
His research papers have been presented at, and published in the proceedings of, many academic conferences nationally and internationally, and his work has been published in a variety of leading scholarly journals including the European Journal of Marketing, the Journal of Marketing Management, the International Journal of Service Industry Management, Managing Service Quality, The Journal of Financial Services Marketing, Marketing Intelligence and Planning, and Advances in International Marketing. He is the co-author of four textbooks one of which, Services Marketing – An Asia-Pacific Perspective, is the leading text in this field throughout Australasia.
He also has over 25 years of senior level marketing and management experience gained principally within the electronic communications and entertainment industry in Australia, the UK and the USA, and played a central role in the establishment of the commercial FM broadcasting industry in Australia. He has been the recipient of several industry awards including a prestigious Australian Hoover Marketing Award.
