Staff profile

Dr Michal Carrington

Acting Director of MBA Programs, Lecturer in Marketing

Faculty of Business, Economics and Law

La Trobe Business School
Department of Marketing and Tourism and Hospitality

Melbourne (Bundoora)

 

Qualifications

PhD, Marketing (University of Melbourne); BEng(Hons), Mechanical (University of Melbourne)

Membership of professional Associations

Association for Consumer Research

Area of study

Marketing

Brief Profile

I teach and research in the areas of marketing ethics, marketing theory, research methods, business simulations, strategic marketing, ethical consumption, consumer culture and consumer behaviour. I also coordinate the 'Boardroom Simulation', which is an intensive professional experience at the culmination of the La Trobe MBA. I have published research in the Journal of Business Ethics and Higher Education Research and Development, and am a Unit Fellow of the Sustainability and Social Marketing Australasia/Asia Pacific Research and Training Unit (SSMART).

Prior to entering academia, I spent almost a decade working for Unilever in Australia and the UK. During this time, I gained experience in a broad range of sales and marketing roles, working directly with retailers such as Coles in Australia and Tesco and Boots in the UK, and gaining deep insight into the life worlds of our consumers.

Teaching Units

  • BUA5PSD - Professional Skills Development, MBA
  • Boardroom Simulation, MBA
  • MKT5ACD - Advanced Consumer Decision Making, Masters Level
  • MKT4QAL - Qualitative Research, Honours
  • MKT3SMK - Strategic Marketing, Undergraduate
  • Coordinator, Marketing Honours Program (UG, PG)

Recent Publications

Journal Publications

  • Carrington, M., Neville, B., & Whitwell, G. (2010) ‘Why Ethical Consumers Don’t Walk Their Talk: Towards a Framework For Understanding the Gap Between the Ethical Purchase Intentions and Actual Buying Behaviour of Ethically-Minded Consumers’, Journal of Business Ethics, Volume 97, Issue 1 (2010), p 139.
  • Carrington, M., Chen, R., Davies, M., Kaur, J. & Neville, B. (2011 - forthcoming) ‘Enhancing Critical Thinking: The Effectiveness of a Single Intervention of Computer-Aided Argument Mapping in a Marketing and a Financial Accounting Subject’, Higher Education Research and Development, Volume 30, Issue 3 (June 2011), p 387. 

Conference Papers

  • Carrington, M., Neville, B., Canniford, R. ‘Seeking the Coherent Moral Self: A Journey of Alignment', NA ACR, Vancouver, 2012
  • Carrington, M., Neville, B. ‘Constraining Choice: Exploring the Role of Marketers in Co-Creating the Ethical Consumption ‘Gap’, ICCSR, Nottingham, 2012
  • Carrington, M., Neville, B. ‘Exploring the Ethical Consumption Intention-Behaviour Gap: Prioritisation, Plans, Sacrifice and Shopping’ Australia New Zealand Marketing Academy Conference, Perth, 2011
  • Carrington, M., Neville, B. ‘Understanding the Consumption Contradictions of Ethical Consumers: The Journey of Ethical Alignment’, Emerging Issues in Ethical Consumption and Uncertainty Workshop, Glasgow, UK, 2011
  • Carrington, M., Chen, R., Davies, M., Kaur, J. & Neville, B. ‘The Effectiveness of a Single Intervention of Computer Aided Argument Mapping in a Marketing and Financial Accounting Subject’, Edulearn11, Barcelona, Spain, 2011
  • Carrington, M., Neville, B., & Whitwell, G. (2010) ‘Unpacking the Ethically Minded Consumer: Understanding the Role of Personal Journeys in the Alignment of Purchasing Behaviour’, Working Paper, European Advances in Consumer Research, London, UK, 2010
  • Carrington, M., Chen, R., Davies, M., Kaur, J. & Neville, B. (2010) ‘The application of computer-aided argument mapping in a Marketing and Financial Accounting subject’, HERDSA Conference, Melbourne, 2010
  • Carrington, M., Neville, B., & Whitwell, G. (2009) ‘Ethical Intentions, Unethical Shopping Baskets’, Australia New Zealand Marketing Academy Conference, Melbourne, 2009
  • Carrington, M., Neville, B., & Whitwell, G. (2009) ‘Why Ethical Concerns are Rarely Taken Shopping’, Australasian and Pacific Academy of Business in Society Conference , Brisbane, 2009
  • Carrington, M., Neville, B., & Whitwell, G. (2008) ‘Mind the Gap: Understanding the Intention-Behaviour Gap of Ethically Minded Consumers’, International Centre for Anti-consumption Research Symposium, Sydney, 2008

Research projects

2012:Faculty of Business, Economics and Law, Faculty Team Grant,  'Shared Value: Reframing the Business Paradigm'

2011: Faculty of Business, Economics and Law, ECR Grant, 'Exploring the Role of Marketing in the Co-Creation of the Ethical Consumption Intention-Behaviour Gap'

2011: Faculty of Business, Economics and Law, ECR Grant, 'Living Vicariously: Understanding Consumption By Proxy'