Staff profile

Professor Gillian Sullivan Mort

Head (Department of Marketing and Tourism and Hospitality)

Faculty of Business, Economics and Law

La Trobe Business School
Department of Marketing and Tourism and Hospitality

Melbourne (Bundoora)

 

Qualifications

B.Sc., University of Queensland, Dip Psych, University of Queensland, B.A. University of Queensland, Dip. Ed. University of New England, M.B.A., University of Queensland, Ph.D. University of Queensland

Area of study

Marketing

Brief Profile

Professor Gillian Sullivan Mort researches in nonprofit, international marketing and e-marketing. She has over 100+ publications including a book, refereed proceedings, book chapters, journal articles and refereed conference papers. She serves on the Editorial Board of the International Journal of Nonprofit and Voluntary Sector Marketing and the Journal of Nonprofit and Public Sector Marketing.  Her work on social entrepreneurship is widely cited.

Professor Sullivan Mort has received research funding to support her research from the Australian Research Council Discovery Grants scheme, Telecommunications Research Grants, the Queensland State Government Treasury, the Victorian State Government Treasury, the University of Queensland and the Australian National University. She advises Austrade on education for exporting and international marketing issues and has co-authored a respected text on International Marketing published by McGraw Hill in 2009.

Research interests

International Marketing

- Please contact me to discuss a topic.

Teaching Units

  • International Marketing
  • Branding
  • E-marketing
  • Contemporary Issues in Marketing

Recent Publications

Sullivan Mort, G.M. and Weerawardena, J. (2008) "Social Entrepreneurship: Advancing Theory, Maintaining Relevance" in Sargeant, A. and Wymer, W. A Companion of Nonprofit Marketing. Routledge, London.

Hume, M. and Sullivan Mort, G.M. (2008) “Satisfaction in Performing Arts: The Role of Value,” European Journal of Marketing, 42, 3 / 4; 311 – 326.

Sullivan Mort, G.M. and Drennan, J. (2007) “Mobile Communications: A Study of Factors Influencing Consumer Use of m-Services,” Journal of Advertising Research 47, 3, 302-312.

Chen, C-H. and Sullivan Mort, G. M. (2007) “Consumers' technology adoption behaviour: an alternative model, “ The Marketing Review,  7, 4, 355-368.

Dann, S., Harris, P., Sullivan Mort, G.M., Fry, M.L. and Binney, W. (2007) “Reigniting  the Fire,” Journal of Public Affairs.7, 3, 291-304.

Weerawardena, J., Sullivan  Mort, G.M., Liesch, P. and Knight, G. (2007) "Conceptualising Accelerated Internationalization in the Born Global Firm: A Dynamic Capabilities Perspective," Journal of World Business, 42, 2, 294-306.

Sullivan Mort, G.M., Weerawardena, J. and Williamson, B. (2007) “Branding in the  Nonprofit Context: The Case of Surf Life Saving Australia," Australasian Marketing Journal, 15, 2, 108 – 119.

Sullivan Mort, G.M. and Weerawardena, J. (2006) “Networking Capability and International Entrepreneurship: How Networks Function in Australian Born Global Firms” International Marketing Review, 23, 5, 549-572.

Hume, M, Sullivan Mort, GM, Liesch, P and Winzar, H. (2006) “Understanding Service Experience in Non-Profit Performing Arts: Implications for Operations and Service Management” Journal of Operations Management, 24, 4, 304-324.

Weerawardena, J. and Sullivan Mort, G. (2006) “Investigating Social Entrepreneurship: A  Multidimensional Model” Journal of World Business, 41, 1, 21-35    

Drennan, J., Sullivan Mort, G.M. and Previte, J. (2006) “Privacy, Risk Perception and Expert Online Behaviour: An Exploratory Study of Household End Users” Journal of  Organisational and End User Computing 18, 1, 20-43

Sullivan Mort, G.M. and Roan, A. (2003) “Smart State: Queensland in the Knowledge Economy,” Queensland Review, 10, 1, 11-28.

Sullivan Mort, G.M. and Duncan, M (2003) “Owned by..”: Country of Origin’s New Cue,” Journal of International Consumer Marketing, 15, 3, 49-69.

Sullivan Mort, G.M., Weerawardena, J. and Carnegie, K. (2003) “Social Entrepreneurship: Towards Conceptualisation” International Journal of Nonprofit and Voluntary Sector Marketing, 8, 1, 76-90.

Sullivan Mort, G.M. and Drennan, J. (2002) “Mobile Digital Technology: Emerging Issues for Marketing” Journal of Database Marketing, 10, 1, 9-23. [ANBAR Citations of  Excellence Award, Best 50 Management Papers, 2002].