Staff profile

Dr Christopher S Hodkinson Cert Elec, B Bus (Dist), Dip Mkt Res, QPMR, PhD

Senior Lecturer, Marketing

Faculty of Business, Economics and Law

La Trobe Business School
Department of Marketing and Tourism and Hospitality

Melbourne (Bundoora)

 

Qualifications

Certificate in Electrical Engineering, Bachelor of Business (Distinction), Master of Management, Diploma of Market Research, Phd (Management), Qualified Practising Market Researcher

Membership of professional Associations

Member Australian and New Zealand Marketing Acacdemy, Fellow of the Academy of Marketing Science (USA), Memeber Australian Marketing and Social Research Society

Area of study

Marketing

Brief Profile

 

Chris obtained his Electrical Engineering qualification from QUT in 1976 while working in the electricity industry. He commenced his Bachelor of Business part-time at the University of Southern Queensland in 1989 and graduated in 1993 with a Distinction and a double major in marketing, a Diploma in Market Research, the 1993 USQ Faculty Medal and a number of other academic prizes. Leaving the electricity industry to further his education, Chris commenced a full-time Research Masters in Consumer Behaviour under Professor Geoffrey Kiel at the University of Queensland’s Graduate School of Management in 1993. During his Masters studies Chris was nominated for an Australian Postgraduate Award Scholarship which allowed him to complete his groundbreaking PhD in Internet Consumer Behaviour. During this time, to support his studies, Chris consulted for a range of companies in areas including stakeholder and market research, and web site design and analysis.   In 2000 Chris was appointed to the staff of the UQ Graduate School of Management and while completing his PhD lectured in marketing, consumer behaviour, e-commerce, and information design at Undergraduate and Postgraduate levels before joining the Griffith University Business School in 2002. At Griffith he supervised an Honours and a PhD student and lectured and published extensively in business processes and models and contemporary E-commerce issues. Chris is still extensively cited for his work in the web consumer behaviour areas.   In 2005 via Griffith University he consulted for Personalised Plates Queensland researching buyer motivation and pricing and also for Queensland Rail assessing QR’s readiness to implement a global Customer Relationship Management (CRM) system. In late 2005 he obtained leave of absence to obtain commercial experience and set up his own consulting business (Consultantz.com.au) to consult full time for Queensland Rail, among other tasks he implemented Market Driven Strategy initiatives in their (then) $2B coal business. He returned briefly to academia in 2007 to complete outstanding teaching obligations before leaving full time teaching in August 2007. During his intensive period of consulting Chris completed diverse tasks including review studies, designing staff training courses on customer needs, market research on green initiatives and campaign design, and nation-wide market research projects. Chris’ work also led to the establishment of the Key Account Manager roles within the QR’s Coal Division and QR’s GORAIL green initiative. His major projects included a comprehensive market research report on QR’s coal customer satisfaction from which he selected material for publicity release and derived tactical plans for the sales staff.   Chris is a Fellow of the Academy of Marketing Science (USA) and a member of ANZMAC. He is also a Qualified and Practising Market Researcher (QPMR) and a member of the AMSRS. His work has been published in international journals and he has been a guest speaker at academic and practitioner conferences including ANZMAC, the Australian Marketing Institute’s National Conference on E-Commerce, and the IIR “Academic Marketing” National Conference.   Chris has also served as a reviewer for international journals and conferences and has advised on web site usability and design and given presentations on Internet consumer behaviour for many large organisations. Chris possesses an eclectic range of skills and experience and he is in demand as a lecturer, consultant, and consumer behaviour market researcher. Recently before joining the staff of La Trobe's School of Management he has travelled to Bangkok to present an intense two-day course in Consumer Behaviour for a leading Thai bank, guest-lectured Masters students at Monash University, taught the Masters capstone subject in Strategic Marketing at RMIT and lectured sessionally at La Trobe University.  

Teaching Units

 

·         Multimedia in Business BUS2MMB SII 2009 ·         Electronic Marketing MKT2ELM, MKT3ELM (Bundoora) SI 2010 ·         Marketing Practicum MKT3MPR SII 2010 ·         Management Practicum MGT3HRP SII 2010

Recent Publications

Books, monographs and chapters

Fenech, T. and Hodkinson, C. 2002 (Eds.), E-Commerce Architecture and Design, (1st Ed). McGraw-Hill / Irwin.

Hodkinson, C. S., 2001 An Exploratory Study of WWW Consumer External Information Search Behaviour, Unpublished dissertation (PhD), School of Management, University of Queensland.

Hodkinson, C.S., 1995 Consumer Information Search and Brand-Name Effects: An Interactive Experiment Utilising Personal Computers. Unpublished Dissertation (Masters), Graduate School of Management, University of Queensland.

Gammack, J., and Hodkinson, C.S., 2004. Online purchasing, consumer attention and increased virtual engagement, in Advances in End User Computing III, the Ideas Group, Hershey, PA.

Hodkinson, C.S., and Kiel, G.C., 2004. Understanding WWW Information Search Behaviour: An Exploratory Model, in Advances in End User Computing III, the Ideas Group, and Hershey, PA.

Hodkinson, C.S., and Kiel, G.C., 1999 Electronic Interactive Marketing in Marketing: A Strategic Approach, McColl-Kennedy J R and Kiel G C, Nelson, Melbourne, p. 686-696.

 

 

Refereed Journal Articles

Gammack, J., and Hodkinson, C.S., 2003. Online purchasing, consumer attention and increased virtual engagement. Journal of End User Computing, 15 (4), p. 78 - 96. ERA Category B

Hodkinson, C.S., and Kiel, G.C., 2003. Understanding WWW Information Search Behaviour: An Exploratory Model. Journal of End User Computing, 15 (4), p. 27 – 48. ERA Category B

Hodkinson, C.S., Kiel, G.C., and McColl-Kennedy, J.R., 2000. Consumer Web Search Behaviour: Diagrammatic Illustration of Wayfinding on the Web. International Journal of Human-Computer Studies, 52, 805-830. ERA Category A

Hodkinson, C.S., Kiel, G.C., 1997. Electronic Interactivity in the Australian Marketplace: Some Observations, Issues and Predictions. Asia Pacific Advances in Consumer Research, Association for Consumer Research, (2), 116-127. ERA Category B

 

Refereed Proceedings

 

Ng, S., Hodkinson, C.S., 2005. ‘Investigating the Role of Customer Affect on Attitudinal Loyalty in Hedonic Services’. SERVSIG Conference, Singapore, AMA.

Hodkinson, C.S., and Kiel, G.C., 2004. ‘Gender and consumer search of the Internet’. ANZMAC Conference, Wellington, New Zealand.

Ng, S., Bennett, R., and Hodkinson, C.S., 2004. What on earth is satisfaction? An alternate perspective of understanding spectator satisfaction. SMAANZ Conference, Melbourne, Victoria.

Hodkinson, C.S., and Kiel, G.C., 2003. Consumer Search of the Web: An Exploratory Analysis of Antecedents of Web Search Satisfaction. ANZMAC Conference, Adelaide, South Australia.

Hodkinson, C.S., and Kiel, G.C., 2003. Consumer Search Of The Web: The Web Browser Skills Scale - A Measure Of Consumer Web Search Facilitation. World Marketing Congress, Perth, Western Australia.

Hodkinson, C.S., Kiel, G.C., and McColl-Kennedy, J.R., 2002. Consumer problem solving on the Web: An analysis of information search actions and their relationship to the arrival at on-line purchase decisions. International Services Marketing Conference, Brisbane.

Hodkinson C. S. and Kiel, G. C, 2001. WWW Consumer External Information Search: Do Traditional Predictors of Search Apply in this new Information Environment? ANZMAC, Auckland, NZ.

Hodkinson, C.S., Kiel, G.C., 1997. Electronic Interactivity in the Australian Marketplace: Some Observations, Issues and Predictions, ACR Asia-Pacific Conference Perth.

Hodkinson, C.S., Kiel, G.C., 1995. The Impact of Brands on Search Behaviour for a Consumer Durable, TIMS Marketing Science Conference, Sydney.1993

 

 

Non-Refereed publications, government reports

 

Hodkinson, C.S., 1998, The Internet - Fad, Time-Waster or Business Saviour?, Motor Trader (Official Publication of the Motor Traders Association of Queensland), 22-23.

 

 

Other Publications

 

Hodkinson, C.S, 1999, An Ingenious Example of Personal Selling, in Marketing: A Strategic Approach, McColl-Kennedy J R and Kiel G C, Nelson, Melbourne.

Hodkinson, C.S., and Kiel, G.C., 1999, Electronic Interactive Marketing in Marketing: A Strategic Approach, McColl-Kennedy J R and Kiel G C, Nelson, Melbourne, p. 686-696.

Bennett, R., Ng S., and Hodkinson C.S., 2003. Lions roar on the field but purr over their fans to win a Lion’s share of the market in Basic Marketing: A Managerial Perspective. Quester, P., McGuiggan, R., Perrault, W., and McCarthy, J. McGraw Hill.

 

Software

Hodkinson, C.S., 1994. Test-bank, for the text Marketing, Concepts and Strategies, McColl-Kennedy J R, Kiel G C, Lusch R F, Lusch V N, Thomas Nelson Australia.