University Handbook 2017

Bachelor of Business (Event Management/Marketing)

Course code/s: LBBEMB Bendigo

Course Details
Location Melbourne Bendigo
Course Coordinator Paul Strickland & Stephen Singaraju
Course Code LBBEMT LBBEMB
Available to International students Yes Yes
CRICOS 072766B 072766B
Course duration 3 years full-time, or part-time equivalent
Credit Points 360
Exchange opportunity Yes
Leave of absence available Yes
Course queries Current students: ASK La Trobe
Prospective students: Future Students

Course Description

This course combines marketing fundamentals with much sought after background in event management. You will graduate with a solid degree of business essentials such as accounting, marketing, business law, tourism and project management, entrepreneurship and economics. The specialised areas of the course ensure you develop competencies and skills in marketing, advertising, brand and product management coupled with the conceptual and practical skills necessary for effective management of events.

Admission Requirements

Prerequisite requirements are VCE Units 3 and 4 and a study score of at least 25 in English (EAL) or 20 in any other English. Applicants with comparable qualifications will be considered. A limited number of students may also be considered under Special Entry Schemes.

Course Intended Learning Outcomes

On successful completion of this course you will be able to:

Generic

  • Design and evaluate innovative solutions through the application of disciplinary knowledge and skills to researching, analysing and resolving social, environmental and business challenges
  • Recognise and apply future-focused, socially and environmentally responsible, business principles to generate sustainable economic value
  • Engage professionally and effectively with individuals and organisations, in a manner which is respectful of the needs, values, personalities and capabilities of others
  • Communicate professionally and effectively with a range of audiences, for a variety of purposes, using appropriate communication tools

Discipline Specific

  • Integrate a broad and coherent, elementary, theoretical and operational knowledge of the event industry as interdisciplinary fields of research and practice.
  • Work together with key stakeholders to acquire and convey knowledge and ideas effectively to achieve shared goals in unambiguous contexts.
  • Apply cognitive skills to collect, analyse and synthesise information to develop and evaluate solutions for straightforward event industry problems.
  • Critically reflect on your own conduct, to improve your own interpersonal and operational skills and knowledge, in light of your role in the events industry and its impact on the economy, environment and society.
  • Analyse relevant business environments to gauge customer needs and identify business opportunities.
  • Demonstrate business diligence to create customer value to satisfy the long-term organisational goals.
  • Critically apply a broad and coherent knowledge of foundational marketing theories, concepts, practical principles and processes.
  • Exercise judgment to recommend appropriate solutions to routine marketing tasks.
  • Effectively communicate marketing analyses and actions both orally and in writing within organizational contexts and with external target audiences using integrated digital, social and mass media.
  • Develop professional skills suitable for the demands of the profession.
  • Observe codes for ethical, legal and sustainable conduct whilst behaving in a socially responsible manner.

Course Requirements

  • Two not-for-credit online modules: one will provide you with an introduction to concepts of academic integrity and the other an introduction to local indigenous culture.
  • A common core of seven subjects is designed to: enhance your understanding of business principles and develop your business skills; and develop and assess your communication, research, thinking, problem-solving and teamwork skills through all three levels of the course;
  • Three of the  common core subjects, Business Foundations, Sustainability, and Entrepreneurship, deliver the La Trobe Essentials by providing you with opportunities at each level of your course to apply your disciplinary knowledge and skill, through multidisciplinary teams, to researching, analysing and resolving global, sustainability and entrepreneurial challenges typical of those facing business today;
  • An eight-subject disciplinary core provides the disciplinary depth required of a professional working in the event management industry;
  • A second eight-subject major in marketing, is also required for this course;
  • Three elective subjects complete the 24 subjects of this course. Two of these electives must be chosen from subjects coded MKT, THS or MGT.  The third elective may be chosen from any discipline in the La Trobe Business School.
  • This degree is designed to be completed within three years of full-time study, although part-time study is possible. The maximum time allowed for you to complete this degree is seven years. 
  • You must complete the course set out below, comprising 360 credit points (24 subjects). 
  • No more than 150 credit points (10 subjects) may be at first-year level.
  • At least 120 credit points (eight subjects) must be at third-year level.
  • You must complete all prerequisite subjects prior to enrolling in a core or elective subject.
  • Variations to this structure are subject to approval by LBS Course Coordinator.
  • LTU0AIM is a not-for-credit subject that you are required to complete at the commencement of your first semester. The subject is designed to enhance your knowledge and awareness of issues concerning academic integrity.
  • ABS0WOM is a not-for-credit subject that you are required to complete at the commencement of your first semester. The subject is designed to introduce you to Indigenous Australian perspectives, experiences, history, culture and customs.

La Trobe Essentials

The three Essentials - Global Citizenship, Innovation and Entrepreneurship and Sustainability Thinking - are specialist areas designed to give you an edge with employers. They will enable you to adapt your knowledge and skills to new contexts in a rapidly changing world. Subjects addressing the Essentials are part of all undergraduate La Trobe degrees and can be identified in the subject database by distinct icons.  The list of approved subjects is also on the Essentials webpage.

Course Structure      

First Year

Semester 1 BUS1BUF BUS1AFB THS1THE MKT1MDP
Business Foundations Accounting and Finance for Business Introduction to Tourism, Hospitality and Events Studies Marketing: Defined, Planned and Delivered
Semester 2 BUS1BUE BUS1BAN THS1FEM LST2BSL
Business Economics Business Analytics The Event Experience Introduction to Business Law and Ethics

Second Year

Semester 1 THS2HME MKT2CBE MKT3SEM OPTION
Hallmark Events Consumer Behaviour Social Marketing MKT, THS or MGT coded elective subject (15 cps)
Semester 2 MGT2SVM MKT2BBM BUS2SUS MKT3IMK
Volunteer Management Branding and Brand Management Sustainability International Marketing

Third Year

Semester 1 THS3EOP MKT3ADV MKT3MRE OPTION
Event Planning Advertising and Sales Promotion Marketing Research MKT, THS or MGT coded elective subject (15 cps)*
Semester 2 THS3SCE MKT3SMK BUS3ENT OPTION
Event Project Strategic Marketing Entrepreneurship Level 3 elective subject (15 cps)*


*Subject may be taken in Semester 1 or 2, students must not exceed 60 credit points per semester.

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