This course combines marketing fundamentals with much sought after background in event management. You will graduate with a solid degree of business essentials such as accounting, marketing, business law, tourism and project management, entrepreneurship and economics. The specialised areas of the course ensure you develop competencies and skills in marketing, advertising, brand and product management coupled with the conceptual and practical skills necessary for effective management of events.
Prerequisite requirements are VCE Units 3 and 4 and a study score of at least 25 in English (EAL) or 20 in any other English. Applicants with comparable qualifications will be considered. A limited number of students may also be considered under Special Entry Schemes.
Course intended learning outcomes
On successful completion of this course you will be able to:
- Identify, source and analyse information relevant to business and social challenges.
- Evaluate a range of alternate solutions to business and social challenges, and account for potentially competing economic, ethical, social and commercial perspectives in a responsible manner.
- Devise innovative recommendations to business and social challenges, based on the identification of the elements of a problem and the application and evaluation of problem solving approaches.
- Communicate professionally and effectively with a range of stakeholders, using a variety of modes of communications and appropriate tools.
- Engage professionally and effectively to contribute to the success of a multicultural team, in a manner which is respectful of the needs, values, personalities and capabilities of others.
- Utilise digital technologies to identify, source, analyse and communicate information relevant to business and social challenges.
- Integrate a broad and coherent, elementary, theoretical and operational knowledge of the event industry as interdisciplinary fields of research and practice.
- Work together with key stakeholders to acquire and convey knowledge and ideas effectively to achieve shared goals in unambiguous contexts.
- Apply cognitive skills to collect, analyse and synthesise information to develop and evaluate solutions for straightforward event industry problems.
- Critically reflect on your own conduct, to improve your own interpersonal and operational skills and knowledge, in light of your role in the events industry and its impact on the economy, environment and society.
- Analyse relevant business environments to gauge customer needs and identify business opportunities.
- Demonstrate business diligence to create customer value to satisfy the long-term organisational goals.
- Critically apply a broad and coherent knowledge of foundational marketing theories, concepts, practical principles and processes.
- Exercise judgment to recommend appropriate solutions to routine marketing tasks.
- Effectively communicate marketing analyses and actions both orally and in writing within organizational contexts and with external target audiences using integrated digital, social and mass media.
- Develop professional skills suitable for the demands of the profession.
- Observe codes for ethical, legal and sustainable conduct whilst behaving in a socially responsible manner.
- Two not-for-credit online modules: one will provide you with an introduction to concepts of academic integrity and the other an introduction to local indigenous culture.
- A common core of eight subjects is designed to: enhance your understanding of business principles and develop your business skills; and develop and assess your communication, research, thinking, problem-solving and teamwork skills through all three levels of the course;
- Three of the common core subjects, Big Ideas in Business, Sustainability, and Entrepreneurship, deliver the La Trobe Essentials by providing you with opportunities at each level of your course to apply your disciplinary knowledge and skill, through multidisciplinary teams, to researching, analysing and resolving global, sustainability and entrepreneurial challenges typical of those facing business today;
- An eight-subject disciplinary core provides the disciplinary depth required of a professional working in the event management industry;
- A second eight-subject major in marketing, is also required for this course;
- One elective subject completes the 24 subjects of this course. This elective must be chosen from subjects coded MKT, THS or MGT.
- This degree is designed to be completed within three years of full-time study, although part-time study is possible. The maximum time allowed for you to complete this degree is seven years.
- You must complete the course set out below, comprising 360 credit points (24 subjects).
- No more than 150 credit points (10 subjects) may be at first-year level.
- At least 120 credit points (eight subjects) must be at third-year level.
- You must complete all prerequisite subjects prior to enrolling in a core or elective subject.
- Variations to this structure are subject to approval by LBS Course Coordinator.
La Trobe Essentials
The three Essentials - Global Citizenship, Innovation and Entrepreneurship and Sustainability Thinking - are specialist areas designed to give you an edge with employers. They will enable you to adapt your knowledge and skills to new contexts in a rapidly changing world. Subjects addressing the Essentials are part of all undergraduate La Trobe degrees and can be identified in the subject database by distinct icons. The list of approved subjects is also on the Essentials webpage.
To assist with planning your enrolment, download a PDF copy of the study plan guide here: Bachelor of Business (Event Management Marketing) (LBBEMB - Bendigo) 2018 [PDF 123 KB]
- LTU0AIM is a not-for-credit subject that you are required to complete at the commencement of your first semester. The subject is designed to enhance your knowledge and awareness of issues concerning academic integrity.
- ABS0WOM is a not-for-credit subject that you are required to complete at the commencement of your first semester. The subject is designed to introduce you to Indigenous Australian perspectives, experiences, history, culture and customs.
|Big Ideas in Business||Dollars and Sense||Introduction to Tourism, Hospitality and Events Studies||Marketing: Defined, Planned and Delivered|
|Invesigating Economic Issues||Analysing Business Data||The Event Experience||Advertising in the Digital Age|
|Introduction to Business Law and Ethics||Consumer Behaviour||Hallmark Events||Market, Audience and Social Research|
|Sustainability||Volunteer Management||Branding and Brand Management||MKT, THS or MGT coded elective subject|
*Subject may be taken in Semester 1 or 2, students must not exceed 60 credit points per semester.
Note: Teaching periods are provided as a guide only and subject to change. Please refer to Subject Search guide for further details.