University Handbook 2017

Bachelor of Business (Event Management)

Course code/s: LBBEM Melbourne

Course Details
Location Melbourne
Course Coordinator Mr Paul Strickland
Course Code LBBEM
Available to International students Yes
CRICOS 072274M
Course duration 3 years full-time, or part-time equivalent
Credit Points 360
Exchange opportunity Yes
Leave of absence available Yes
Course queries Current students: ASK La Trobe
Prospective students: Future Students

Course Description

This degree is designed to produce future leaders for the special events sector. It emphasises the application of theoretical knowledge and practical skills needed for the effective management of events. It provides you with many career options by combining a solid business degree - encompassing areas such as accounting, marketing, business law, entrepreneurship and economics – with specialised professional studies related to the management and delivery of special events such as volunteer management, arts and community festivals, meetings, conferences and tradeshows as well as the opportunity to plan, deliver and evaluate student led events. Industry/community participation through volunteering is actively encouraged.

Admission requirements

Prerequisite requirements are VCE Units 3 and 4 and a study score of at least 25 in English (EAL) or 20 in any other English. Applicants with comparable qualifications will be considered. A limited number of students may also be considered under Special Entry Schemes.

La Trobe Essentials

The three Essentials - Global Citizenship, Innovation and Entrepreneurshipand Sustainability Thinking- are specialist areas designed to give you an edge with employers. They will enable you to adapt your knowledge and skills to new contexts in a rapidly changing world. Subjects addressing the Essentials are part of all undergraduate La Trobe degrees and can be identified in the subject database by distinct icons.  The list of approved subjects is also on the Essentials webpage.

Course Intended Learning Outcomes

On successful completion of this course you will be able to:


  • Design and evaluate innovative solutions through the application of disciplinary knowledge and skills to researching, analysing and resolving social, environmental and business challenges
  • Recognise and apply future-focused, socially and environmentally responsible, business principles to generate sustainable economic value
  • Engage professionally and effectively with individuals and organisations, in a manner which is respectful of the needs, values, personalities and capabilities of others
  • Communicate professionally and effectively with a range of audiences, for a variety of purposes, using appropriate communication tools

Discipline Specific

  • Apply knowledge and skills to design and deliver sustainable event services and experiences.
  • Integrate a broad and coherent, elementary, theoretical and operational knowledge of the event industry as interdisciplinary fields of research and practice.
  • Work together with key stakeholders to acquire and convey knowledge and ideas effectively to achieve shared goals in unambiguous contexts.
  • Apply cognitive skills to collect, analyse and synthesise information to develop and evaluate solutions for straightforward event industry problems.
  • Critically reflect on their own conduct, to improve their own interpersonal and operational skills and knowledge, in light of their role in the events industry and their impact on the economy, environment and society.

Course Requirements

  • Two not-for-credit online modules: one will provide you with an introduction to concepts of academic integrity and the other an introduction to local indigenous culture.
  • A common core of seven subjects is designed to: enhance your understanding of business principles and develop your business skills; and develop and assess your communication, research, thinking, problem-solving and teamwork skills through all three levels of the course;
  • Three of the common core subjects, Business Foundations, Sustainability, and Entrepreneurship, deliver the La Trobe Essentials by providing you with opportunities at each level of your course to apply your disciplinary knowledge and skill, through multidisciplinary teams, to researching, analysing and resolving global, sustainability and entrepreneurial challenges typical of those facing business today;
  • An eight-subject disciplinary core provides the disciplinary depth required of a professional working in the event industry;
  • Nine elective subjects provide you with the opportunity to extend the breadth of your course by choosing subjects from any discipline offered at La Trobe, including several practicum or study tour subjects. 
  • Students may also choose to use these nine elective subjects to complete a second eight-subject major, or one or two four-subject minors. 
  • This degree is designed to be completed within three years of full-time study, although part-time study is possible. The maximum time allowed for you to complete this degree is seven years. 
  • You must complete the course set out below, comprising 360 credit points (24 subjects). 
  • No more than 150 credit points (10 subjects) may be at first -year level.
  • At least 120 credit points (8 subjects) must be at third -year level.
  • You must complete all prerequisite subjects prior to enrolling in a core or elective subject.
  • Variations to this structure are subject to approval by an LBS Course Coordinator.
  • LTU0AIM is a not-for-credit subject that you are required to complete at the commencement of your first semester. The subject is designed to enhance your knowledge and awareness of issues concerning academic integrity.
  • ABS0WOM is a not-for-credit subject that you are required to complete at the commencement of your first semester. The subject is designed to introduce you to Indigenous Australian perspectives, experiences, history, culture and customs.

Course Structure

For a guide on how to suitably structure this degree and plan your enrolment download a copy of the Course Map.      

First Year

Business Foundations Accounting and Finance for Business Business Economics Introduction to Tourism, Hospitality and Events 
Business Analytics The Event Experience Second major core subject or elective subject (15 cps) Second major core subject or elective subject (15 cps)

Second Year

Hallmark Events Consumer Behaviour Introduction to Business Law and Ethics Second major core subject or elective subject (15 cps)
Volunteer Management Sustainability Second major core subject or elective subject (15 cps) Second major core subject or elective subject (15 cps)

Third Year

Event Planning Social Marketing Level 3 second major core subject or level 3 elective subject (15 cps) Level 3 second major core subject or level 3 elective subject (15 cps)
Event Project Entrepreneurship Level 3 second major core subject or level 3 elective subject (15 cps) Level 3 second major core subject or level 3 elective subject (15 cps)

Majors and Minors

In addition to the tourism and hospitality major defined within the core subjects of this course you may choose to complete a second major, or one or two minors, instead of completing all nine elective subjects. The majors and minors may be chosen from any on offer in the university, subject to their being no more than eight subjects for a major and four subjects for a minor, and subject to having completed any prerequisite subjects required. 

Several attractive majors which complement this course for you to consider are:

  • International Business
  • Marketing
  • Sport Management
  • Human Resource Management
  • Asian studies
  • History
  • Languages

Several attractive minors which complement this course for you to consider are:

  • Marketing
  • International Management
  • International Commerce

For more information on business majors and minors and the subjects on offer within them link to Business Majors or Business Minors.

Internationalise Your Course

You may internationalise your course by completing:

  • The International Business major as a second major to complement your disciplinary major; or
  • Either or both the International Commerce and/or the International Management minors; or
  • A language as a second major; or
  • A semester of study, on exchange, at an approved international university; or
  • One of our international study tour subjects.

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