University Handbook 2017

Bachelor of Media and Communication

Course code/s: ABMC

Course Details
Location Melbourne
Course/Discipline Coordinator Lawrie Zion
Course Code ABMC
Available to International Students Yes
CRICOS 086278C

Course Duration

3 Years Full-time or Part-time equivalent
Credit Points 360
Exchange Opportunity Yes
Leave of Absence Available Yes
Course Queries Current students: ASK La Trobe
Prospective students: Future Students

Course Description

La Trobe University’s Bachelor of Media and Communication allows you to specialise in journalism, media industries, sport journalism or public relations. You’ll practise writing and producing compelling stories for different audiences across formats such as video, audio and online platforms including blogs and mobile applications. You’ll also develop skills in using social media, and learn how audiences are both challenging and changing today’s media landscape. We offer a third-year internship that gives you hands-on experience relevant to your major in the media industry. Depending on your major, you’ll work in our on-campus strategic communications agency, contribute to our own publication, upstart, or have access to the latest AV production equipment, a three-camera TV studio and 24-hour digital editing suites, and a full audio recording studio. You can complement your media and communications subjects with a range of electives including Politics, Languages, Media Production, History and English, or by choosing electives from across the University in areas such as Economics, Commerce, Science, Information Technology and Health. You’ll also develop an understanding of the media’s social, political and economic roles, and the role you will play as a Media and Communications specialist. Your lecturers will include industry professionals from a range of media backgrounds.

Course Intended Learning Outcomes

  1. Demonstrate an in-depth knowledge of the field as it relates to their specialist study across local and global contexts, including knowledge of the practices, languages, forms, materials, technologies and techniques relevant to their field of study.
  2. Graduates can develop, research and evaluate concepts, ideas, information, images and processes, relevant to their field of study, through creative, critical and reflective thinking and practice.
  3. Graduates can interpret, communicate and exchange ideas, problems and arguments across personal, professional and disciplinary settings using a variety of modes and media that are suited to audiences and contexts.
  4. Ability to effectively gather and communicate ideas and information across a variety of platforms in the forms relevant to the different disciplines.
  5. Graduates can work independently and collaboratively to demonstrate self-management and exhibit the skills needed to develop and sustain effective networks, relationships and connections relevant to their specialist area of study.
  6. Graduates can exercise judgments that reflect the values and principles underlying their field of study and demonstrate responsibility and accountability in their relationships, communication, conduct, practice and future learning.
  7. Graduates can critically and creatively apply knowledge, skills and practices relevant to their field of study revealing autonomy and judgment to appraise, analyse, produce or create works suited to a range of audiences.

Admission Requirements

Prerequisite: VCE Units 3 and 4: a study score of at least 30 in English (EAL) or at least 25 in English other than EAL.

Course Requirements for the Bachelor of Media and Communication

All subjects are worth 15 credit points unless otherwise stated. Students must enrol in one of the four listed majors.

  • One degree core subject at first year: MAC1WFM
  • Two degree core subjects at second year: MAC2USM and MAC2MLE
  • All listed core subjects from one of the following majors: Journalism, Sport Journalism, Public Relations or Media Industries
  • Any remaining electives must total 120 credit points at each year level

Note: LTU0AIM is a not-for-credit subject that students are required to complete at the commencement of their first semester. The subject is designed to enhance students' knowledge and awareness of issues concerning academic integrity.

ABS0WOM is a not-for-credit subject that students are required to complete at the commencement of their first semester. The subject is designed to introduce students to Indigenous Australian perspectives, experiences, history, culture and customs.

Journalism Major

First Year

Semester 1 JRN1TEJ MIN1MME OPTION OPTION
The Emerging Journalist Making Media First year discipline elective or another elective (15 cps) First year discipline elective or another elective (15 cps)
Semester 2 MAC1WFM JRN1TIN OPTION OPTION
Writing for Media The Interview First year discipline elective or another elective (15 cps) First year discipline elective or another elective (15 cps)

First Year Discipline Electives

Subjects
VPA1PJ1 (S1 & S2) Photojournalism 1
POL1AUP (S1) Australian Politics: Government and Society
S1 = Semester 1, S2 = Semester

Second Year

Semester 1 MAC2USM MIN2POD JRN2JOR OPTION
Using Social Media Podcasting Journalism Research Second year discipline elective or another elective (15 cps)
Semester 2 MAC2MLE JRN2OJP OPTION OPTION
Media, Law and Ethics Online Journalism Production Second year discipline elective or another elective (15 cps) Second year discipline elective or another elective (15 cps)

Second Year Discipline Electives

Subjects
POL2PID (S2) Political Ideas and Ideologies
S2 = Semester 2

Third Year

Semester 1 JRN3MMJ JRN3BEJ OPTION OPTION
Multimedia Journalism Broadcast Journalism Third year discipline elective or another elective (15 cps) Third year discipline elective or another elective (15 cps)
Semester 2 JRN3AJP JRN3AJD OPTION OPTION
Advanced Journalism Practice Advanced Journalism and Design Third year discipline elective or another elective (15 cps) Third year discipline elective or another elective (15 cps)

Third Year Discipline Subjects

Subjects
JRN3OEP (ALL YR) Online Editing and Publishing (Upstart) – subject coordinator's approval required
MAC3INT (ALL YR) Professional Internship – subject coordinator's approval required
ALL YR = All Year

Sport Journalism Major

First Year

Semester 1 JRN1TEJ MIN1MME MGT1ISM OPTION
The Emerging Journalist Making Media Sports Management First year discipline elective or another elective (15 cps)
Semester 2 MAC1WFM JRN1TIN MGT1SMK OPTION
Writing for Media The Interview Sports Marketing First year discipline elective or another elective (15 cps)

First Year Discipline Electives

Subjects
VPA1PJ1 (S1 & S2) Introduction to Photojournalism (Online)
POL1AUP (S1) Democracies and Dictatorships: Introduction to Politics
S1 = Semester 1, S2 = Semester

Second Year

Semester 1 MAC2USM MIN2POD JRN2JOR MGT2SPF
Using Social Media Podcasting Journalism Research Sport Policy
Semester 2 MAC2MLE JRN2OJP MGT2SME JRN2SRP
Media, Law and Ethics Online Journalism Production Sport Media Sport Reporting

Third Year

Semester 1 JRN3MMJ JRN3BEJ JRN3ISC OPTION
Multimedia Journalism Broadcast Journalism Introduction to Sport Commentary Third year discipline elective or another elective (15 cps)
Semester 2 JRN3AJP JRN3AJD OPTION OPTION
Advanced Journalism Practice Advanced Journalism and Design Third year discipline elective or another elective (15 cps) Third year discipline elective or another elective (15 cps)

Third Year Discipline Electives

Subjects
JRN3OEP (ALL YR) Online Editing and Publishing (Upstart) – subject coordinator's approval required
MAC3INT (ALL YR) Professional Internship – subject coordinator's approval required
ALL YR = All Year

Public Relations Major

First Year

Semester 1 STC1ISC STC1WSC OPTION OPTION
Introduction to Strategic Communication Writing for Strategic Communication First year discipline elective or another elective (15 cps) First year discipline elective or another elective (15 cps)
Semester 2 MAC1WFM STC1CAM OPTION OPTION
Writing for Media Campaigns: Strategies, Analysis and Design First year discipline elective or another elective (15 cps) First year discipline elective or another elective (15 cps)

First Year Discipline Electives

Subjects
MIN1MME (S1) Making Media
POL1AUP (S1) Democracies and Dictatorships: Introduction to Politics
BUS1BUF (S1 or S2) Business Foundations
MKT1MDP (S1 or S2) Marketing: Defined, Planned and Delivered
S1 = Semester 1, S2 = Semester

Second Year

Semester 1 MAC2USM STC2SCP OPTION OPTION
Using Social Media Strategic Communication Practices Second year discipline elective or another elective (15 cps) Second year discipline elective or another elective (15 cps)
Semester 2 MAC2MLE STC2SCR OPTION OPTION
Media, Law and Ethics Strategic Communication Research, Planning and Evaluation Second year discipline elective or another elective (15 cps) Second year discipline elective or another elective (15 cps)

Second Year Discipline Electives

Subjects
POL2PID (S2) Political Ideas and Ideologies
MIN2POD (S1, S2) Podcasting
JRN2OJP (S2) Online Journalism Production
MKT2BBM (S2) Branding and Brand Management
S1 = Semester 1, S2 = Semester 2

Third Year

Semester 1 MAC3INT STC3SAA OPTION OPTION
Professional Internship (All Year) Strategic Communication Agency A Third year discipline elective or another elective (15 cps) Third year discipline elective or another elective (15 cps)
Semester 2 STC3ICM STC3SAB OPTION OPTION
Strategic Communication Issues and Crisis Management Strategic Communication Agency B Third year discipline elective or another elective (15 cps) Third year discipline elective or another elective (15 cps)

Third Year Discipline Electives

Subjects
STC3SAC (SUM) Strategic Communication Agency C
MKT3SEM (S1) Social Marketing
MKT3MRE (S1) Marketing Research
S1= Semester, SUM = Summer Semester

Media Industries Major

First Year

Semester 1 MIN1MME OPTION OPTION OPTION
Making Media First year discipline elective or another elective (15 cps) First year discipline elective or another elective (15 cps) First year discipline elective or another elective (15 cps)
Semester 2 MAC1WFM JRN1TIN OPTION OPTION
Writing for Media The Interview First year discipline elective or another elective (15 cps) First year discipline elective or another elective (15 cps)

First Year Discipline Electives

Subjects
VPA1PJ1 (S1 & S2) Introduction to Photojournalism (Online)
S1 = Semester 1, S2 = Semester

Second Year

Semester 1 MAC2USM MIN2POD OPTION OPTION
Using Social Media Podcasting Second year discipline elective or another elective (15 cps) Second year discipline elective or another elective (15 cps)
Semester 2 MAC2MLE JRN2OJP OPTION OPTION
Media, Law and Ethics Online Journalism Production Second year discipline elective or another elective (15 cps) Second year discipline elective or another elective (15 cps)

Second Year Discipline Electives

Subjects
MST2WFV (S1) Writing Nonfiction Scripts (not offered in 2017)
MSS2SCV (S2) Shooting Shorts - Introduction to Screen Production
S1 = Semester 1, S2 = Semester 2

Third Year

Semester 1 JRN3MMJ MSS3DOC OPTION OPTION
Multimedia Journalism Documentary and Production Third year discipline elective or another elective (15 cps) Third year discipline elective or another elective (15 cps)
Semester 2 MIN3PDM BUS3ENT OPTION OPTION
Producing Media Entrepreneurship Third year discipline elective or another elective (15 cps) Third year discipline elective or another elective (15 cps)

Third Year Discipline Electives

Subjects
JRN3OEP (ALL YR) Online Editing and Publishing (Upstart) – subject coordinator's approval required
MAC3INT (ALL YR) Professional Internship – subject coordinator's approval required
ALL YR = All Year

Social Media Minor

MKT3SRM (S1) Social Media and Relationship
STC1ISC (S1) Introduction to Strategic Communication
MKT1MDP (S1 & S2) Marketing Defined, Planned and Delivered
MAC2USM (S1) Using Social Media
S1 = Semester 1, S2 = Semester 2
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