University Handbook 2016

Master of Business Analytics

Course code/s: LMBAN

Course Details
Location CBD
Course Coordinator Dr Kok-Leong Ong
Course Code LMBAN
Available to International students YES
CRICOS  
Course duration 2 years full-time, or part-time equivalent
Credit Points 240
Exchange opportunity  
Leave of absence available  
Course queries Current students: ASK La Trobe
Prospective students: Future Students
Notes  

Course Description

The Master of Business Analytics is a specialised degree that aims to equip students with the relevant data analytics and business skills to solve the complex problems of modern businesses. The course is multi-disciplinary, drawing upon knowledge and skills in business, statistics, computer science, and soft personal skills such as communication and critical thinking. The course will cover foundation and advanced business analytics by using state of the art industry tools to show case the application of the knowledge and skills in practice. The course will also have a strong industry presence to ensure that students are kept abreast of the latest development in this field.

Admission requirements

Minimum entry requirements

The minimum entry requirement is successful completion of an Australian Bachelor degree (or its equivalent). Prior learning developed through relevant work experience or professional accreditation, where it is deemed to be at least equivalent to that obtained through a Bachelor degree, may be considered. In making an offer to an applicant, the University will give consideration to a range of factors to determine whether an applicant has demonstrated the capacity to work at a Masters level, including academic record, English proficiency, and/or employment experience.

Minimum advanced standing requirements

Applicants with demonstrated prior learning in the form of an Australian Bachelor's degree, or a degree determined to be equivalent by La Trobe University, and have relevant work experience in a business or data-related role may be eligible to apply for advanced standing. The subjects granted advanced standing will be determined by the academic assessor and on a case by case basis. In making an offer of advanced standing to an applicant, the University may give consideration to a range of factors including English proficiency, academic record and/or employment experience. Applicants with demonstrated prior learning may be able to apply for advanced standing for BUS5BIM, BUS5SBF, BUS5SMM and BUS5IAF.

Degree requirements

The Master of Business Analytics is a two-year full-time program (or its part-time equivalent), studied in English, requiring the successful completion of 240 credit points of study. The program comprises coursework and may include a minor thesis if students elect to complete a specialization using the four electives within the course. The aim of this course is to provide training of business analytics professionals as profiled by IAPA (Institute of Analytics Professionals of Australia).

Course structure

  • All subjects are worth 15 credit points.
  • The subjects are listed in the preferred order of study. You must complete all prerequisite subjects prior to enrolling in a core or elective subject.
  • This degree is designed to be completed within two years of full-time study or part-time equivalent for non-cognate students.

First Year

Teaching period   Subject title Subject code  
TE-SEM 1 Academic Integrity Module (Online) MGT5AIM
TE-SEM 1 Sustainable Management & Marketing BUS5SMM 
TE-SEM1 Introduction to Accounting and Finance BUS5IAF   
TE-SEM1 Business Information Management                  BUS5BIM  
TE-SEM1 Principles of Business Analytics                          BUS5PB
TE-SEM 2 Statistics for Business and Finance                   BUS5SBF
TE-SEM2 Predictive Analytics                                                BUS5PA
TE-SEM2 Visual Analytics                                                       BUS5VA
TE-SEM2 1x College of ASSC level 5 subject as elective  

Second Year

Teaching Period Subject title Subject code
TE-SEM1 Data Warehousing and Big Data                         BUS5WB
TE-SEM1 Data Warehouse Concepts and Design            CSE5DWD
TE-SEM1 Decision Support Systems                                    CSE4DSS
TE-SEM1 OR 2 3x College of ASSC level 5 subject as elective  
TE-SEM2 Customer Analytics and Social Media                 BUS5CA
TE-SEM2 Analytics in Practice                                                BUS5AP

La Trobe Business School Post Graduate Electives

For a listing of all elective subjects offered by the La Trobe Business School, please refer to La Trobe Business School postgraduate electives.

To assist in your elective choice, we have grouped a number of elective subjects under Elective Discipline headings.  You may wish to select all or some of the electives from the Elective Disciplines provided below.

Elective Disciplines

Sports Management

You may use the four elective subjects available within the course to complete a sports specialisation.

Teaching Period Subject title Subject code
TE-SEM1 Sport Leadership and Governance MGT5SLB
TE-SEM2 Risk Management and Law in Sport         LST5RLS
TE-SEM2 Managing the Sport Brand MGT5MSB
TE-SEM1 Managing Innovation for Sport Growth MGT5MSG

Marketing Analytics

You may use the four elective subjects available within the course to complete a marketing analytics specialisation

Teaching Period Subject title Subject code
TE-SEM2 Marketing Management  MKT5MMA
TE-SEM1 or 2 Advanced Consumer Decision Making                                               MKT5ACD
  In addition, choose from either of the following two options:  
  Option 1- choose both subjects below  
  Analytics Project 1 BUS5PR1
  Analytics Project 2 BUS5PR2
  Option 2-choose  two from the following three subjects  
  Customer Relationship Management MKT5CRM
  International Marketing Management MKT5IMM
  Applied Market Research MKT5AMR

Note - these marketing subjects are only delivered from the Melbourne Campus .

Electives

Technical Electives

Subject title Subject code
Computational Intelligence  CSE4CI
Big Data Management on the Cloud      CSE4BDC
Analytics Project 1 BUS5PRI
Analytics Project 2 BUS5PR2

 

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