Bachelor of Strategic Communication
Course code/s: ABSC
The Bachelor of Strategic Communication is an industry-focused degree which covers subjects in public relations, advertising and marketing (including social marketing). The degree consists of 360 credit points that can be completed in three years of full-time study. Part-time enrolment is also available. Each year consists of 105 credit points of core and compulsory subjects and 15 credit points of electives.
Subjects in Strategic Communication will cover issues and crisis management, community relations, government relations and internal communications. Subjects will address the use of social media and emerging platforms such as mobile media, as well as emphasise writing for broadcast and print. The third year of the degree is structured around internships and other professional work opportunities it will provide in a client based agency on campus. The degree is designed to prepare students for careers in the growth sectors of public relations, advertising and the strategic communications. Students will develop the skills to implement overall communication objectives, strategies and tactics with ethics and integrity. The course will provide a balance of theory and practice.
Course structure
First year (120 credit points)
In their first year students complete:
- 7 first year core/compulsory subjects, listed below (105 credit points), and
- 1 first year elective which can be selected from either the Faculty, or anywhere in the university, pre-requisite requirements permitting (15 credit points)
Second year (120 credit points)
In their second year students complete:
- 7 second year core/compulsory subjects, listed below (105 credit points) and
- 1 second year elective subject, either from the Faculty or from anywhere in the university, pre-requisite requirements permitting (15 credit points)
Third year (120 credit points)
In their third year students complete:
- 7 third year core/compulsory subjects, listed below (105 credit points) and
- 1 third year elective subject, either from the faculty or from the university, prerequisite requirements permitting (15 credit points)
Core/Compulsory subjects
| Teaching period | Subject name | Subject code |
|---|---|---|
| First year (15 credit points each) | ||
| TE-SEM-1 | Introduction to Strategic Communication | STC1ISC |
| TE-SEM-1 | Making the News | MST1MTN |
| TE-SEM-1 | Marketing: Planned, Defined and Delivered | MKT1MDP |
| TE-SEM-1 | Writing for Strategic Communication | STC1WSC |
| TE-SEM-2 | Constructing Communication | MST1CCO |
| TE-SEM-2 | Ethical Communication | STC1ECO |
| TE-SEM-2 | Strategic Communication Principles | STC1PSC |
| Second year (15 credit points each) | ||
| TE-SEM-1 | Consumer Behaviour | MKT2CBE |
| TE-SEM-1 | Press and Society | JRN2PAS |
| TE-SEM-1 | Strategic Communication Practices | STC2SCP |
| TE-SEM-2 | Brands and Brand Management | MKT2BBM |
| TE-SEM-2 | Marketing Communications and Public Relations | MKT2MPR |
| TE-SEM-2 | Online Journalism Production | JRN2JPW |
| TE-SEM-2 | Strategic Communication Research, Planning and Evaluation | STC2SCR |
| Third year (15 credit points each) | ||
| TE-SEM-1 | Broadcast Journalism | JRN3BEJ |
| TE-SEM-1 | Media Industries | MST3MIN |
| TE-SEM-1 | Professional Internship | MST3INT |
| TE-SEM-1 | Advertising and Sales Promotion | MKT3ADV |
| TE-SEM-2 | Advanced Journalism and Design | JRN3AJD |
| TE-SEM-2 | Strategic Communication Agency (new in 2014) | JRN3AAP |
| TE-SEM-2 | Strategic Marketing | MKT3SMK |
Honours
Students may be selected into honours at the end of their third year. The principal requirement for selection is consistently high performance (normally at least a 70% average) in the core subjects; and in particular, distinction in third year media subjects. Prospective students should make their interest known to the Strategic Communication Honours Coordinator by early June for commencement in second semester or November for commencement in first semester. Honours candidates are expected to undertake preliminary reading and writing in the break, which precedes their initial enrolment.
For further information please contact the Program Office, Humanities 2 Room 224, Phone: 03 9479 2499, Email: stratcomm@latrobe.edu.au