Bachelor of Business (Marketing)
Course code/s: LBBMK Melbourne
This degree seeks to equip undergraduates with the skills and knowledge required for a career as a marketing manager or related marketing positions. It is designed to provide competencies and skills that are internationally transferable.
Admission requirements
Admission requirements are completion of VCE and units 3 and 4 with study score of at least 25 for English (ESL) and 20 for any other English. Applicants with comparable qualifications will be considered. A limited number of students may also be considered under Special Entry Schemes.
Degree requirements
- This degree is designed to be completed within three years of full-time study, although part-time study is possible. The maximum time allowed for a student to complete this degree is seven years.
- Students must complete the course set out below, comprising 360 credit points (24 subjects).
- At least 300 credit points (20 subjects) must be subjects offered by the Faculty of Business, Economics and Law.
- No more than 150 credit points (10 subjects) MAY be at first year level.
- At least 120 credit points (8 subjects) MUST be at third year level.
- Students must complete all prerequisite subjects prior to enrolling in a core or elective subject.
Course structure
From 2013, this degree will share a business foundation and first year framework with all other undergraduate degrees offered by the La Trobe Business School, which enhances the flexibility available to students. Students who commenced this degree prior to 2013, should refer to the edition of the on-line handbook relevant to the year of their commencement, or seek advice from student services.
The first year framework comprises four business foundation subjects, one discipline-specific subjects and three elective subjects.
The four business foundation subjects, Business Foundations, Accounting and Finance for Business, Business Economics, and Business Analytics, offer students a broad introduction into the key disciplines and work-ready skills of business.
The discipline specific subject, Marketing: Defined, Planned and Delivered, introduce students to the principles of marketing.
The three elective subjects broaden the students’ learning experience by offering them the opportunity to study subjects chosen from across the faculty and the university.
Commencing with the discipline-specific subject in first year, students complete ten core subjects. The degree includes a further three marketing elective subjects, and one open elective subject in each of second and third year which may be drawn from any faculty of the university.
A special feature is the program's experiential content, including a marketing practicum aimed at developing work-integrated learning, and an International marketing study tour which introduces students to the practical experience of marketing in an international context.
Variations to this structure are subject to approval by a Faculty of Business, Economics and Law course adviser.
First year
| Teaching period | Subject title | Subject code |
|---|---|---|
| TE-SEM-1 | Academic Integrity Module (online) | MGT1AIM |
| TE-SEM-1 | Business Foundations | BUS1BUF |
| TE-SEM-1 | Accounting and Finance for Business | BUS1AFB |
| TE-SEM-1 | FBEL level 1 elective | |
| TE-SEM-1 | Either an FBEL or LTU free elective # | |
| TE-SEM-2 | Business Economics | BUS1BUE |
| TE-SEM-2 | Business Analytics | BUS1BUA |
| TE-SEM-2 | Marketing, Defined Planned and Delivered | MKT1MDP |
| TE-SEM-2 | Either an FBEL or LTU free elective # |
# Unless taking a sequence of two language subjects, students are limited to one LTU elective in first year.
MGT1AIM is a not-for-credit subject which students are required to complete online at the commencement of their first semester. The subject is designed to enhance the students' knowledge and awareness of issues concerning academic integrity.
Second year
| Teaching period | Subject title | Subject code |
|---|---|---|
| TE-SEM-1 | Services Marketing | MKT2SMA |
| TE-SEM-1 | Consumer Behaviour | MKT2CBE |
| TE-SEM-1 | Elective from list A below | |
| TE-SEM-1 | FBEL level 2 or 3 elective list A below | |
| TE-SEM-2 | Marketing Communication and Public Relations | MKT2MPR |
| TE-SEM-2 | Brands and Brand Management | MKT2BBM |
| TE-SEM-2 | FBEL level 2 or 3 elective list A below | |
| TE-SEM-2 | Level 2 elective |
Third year
| Teaching period | Subject title | Subject code |
|---|---|---|
| TE-SEM-1 | Advertising and Sales Promotion | MKT3ADV |
| TE-SEM-1 | Marketing for Sustainability | MKT3SUS |
| TE-SEM-1 | Marketing Research | MKT3MRE |
| TE-SEM-1 | Elective from List A below | |
| TE-SEM-2 | Strategic Marketing | MKT3SMK |
| TE-SEM-2 | International Marketing | MKT3IMK |
| TE-SEM-2 | Elective from list A below | |
| TE-SEM-2 | Level 3 elective |
List A elective subjects
| Subject title | Subject code |
|---|---|
| Marketing Law | LST3MAL |
| Social Marketing | MKT3SEM |
| Social Media and Relationship Marketing | MKT3SRM |
| Marketing Practicum | MKT3MPR |
| International Marketing Study Tour | MKT3MST |