Bachelor of Business (Tourism Management/Marketing)
Course code/s: LBBTMM Melbourne
Course description
This degree is firmly grounded in business studies, but specifically designed for future leaders in the travel and tourism industry who need to understand the key role that marketing plays in this field. The distinguishing features of this course include a teaching style that blends theory and practical work where students are offered the opportunity to undertake an industry project (practicum) and/or an international study tour. Also, a triple-bottom line approach is adopted where economic, social and environmental impacts of tourism are examined. Another feature is the opportunity provided to work with the acknowledged academic leaders in this exciting international field.
Admission requirements
Admission requirements are completion of VCE and units 3 and 4 with study score of at least 25 in English (ESL) or 20 English (any). Applicants with comparable qualifications will be considered. A limited number of students may also be considered under Special Entry Schemes.
Degree requirements
- This degree is designed to be completed within three years of full-time study, although part-time study is possible. The maximum time allowed for a student to complete this degree is seven years.
- Students must complete the course set out below, comprising 360 credit points (24 subjects).
- At least 315 credit points (21 subjects) must be subjects offered by the Faculty of Business, Economics and Law.
- No more than 150 credit points (10 subjects) MAY be at first year level.
- At least 120 credit points (8 subjects) MUST be at third year level.
- Students must complete all prerequisite subjects prior to enrolling in a core or elective subject.
Course structure
From 2013, this degree will share a business foundation and first year framework with all other undergraduate degrees offered by the La Trobe Business School, which enhances the flexibility available to students. Students who commenced this degree prior to 2013, should refer to the edition of the on-line handbook relevant to the year of their commencement, or seek advice from student services.
The first year framework comprises four business foundation subjects, three discipline-specific subjects and one elective subject, with a second elective subject in the second year of the degree.
The four business foundation subjects, Business Foundations, Accounting and Finance for Business, Business Economics, and Business Analytics, offer students a broad introduction into the key disciplines and work-ready skills of business.
The three discipline-specific subjects, Introduction to Tourism and Hospitality Studies, Travel and Tour Operations, and Marketing: Defined, Planned and Delivered, introduce students to the principles of marketing and tourism management.
The two elective subjects in first and second year broaden the students’ learning experience by offering them the opportunity to study subjects chosen from across the faculty and the university.
Commencing with three discipline specific subjects in first year, students complete seventeen core subjects. The degree includes one open elective subject in third year, which may be drawn from any faculty of the university.
Variations to this structure are subject to approval by a Faculty of Business, Economics and Law course adviser.
First year
|
Teaching Period |
Subject title | Subject code |
|---|---|---|
| TE-SEM-1 | Academic Integrity Module (online) | MGT1AIM |
| TE-SEM-1 | Business Foundations | BUS1BUF |
| TE-SEM-1 | Accounting and Finance for Business | BUS1ABF |
| TE-SEM-1 | Introduction to Tourism and Hospitality Studies | THS1ITH |
| TE-SEM-1 | Either an FBEL or LTU free elective # | |
| TE-SEM-2 | Business Economics | BUS1BUE |
| TE-SEM-2 | Business Analytics | BUS1BUA |
| TE-SEM-2 | Travel and Tourism Operations | THS1TTO |
| TE-SEM-2 | Marketing: Defined, Planned and Delivered | MKT1MDP |
# Unless taking a sequence of two language subjects, students are limited to one LTU elective between this elective and the elective in first semester, second year.
Note: MGT1AIM is a not-for-credit subject which students are required to complete at the commencement of their first semester. The subject is designed to enhance the students' knowledge and awareness of issues concerning academic integrity.
Second year
|
Teaching Period |
Subject title | Subject code |
|---|---|---|
| TE-SEM-1 | Research Inquiry for Managers | THS2RIM |
| TE-SEM-1 | Services Marketing | MKT2SMA |
| TE-SEM-1 | Consumer Behaviour | MKT2CBE |
| TE-SEM-1 | Either an FBEL or LTU free elective # | |
| TE-SEM-2 | Tourism and Hospitality Law | LST2THL |
| TE-SEM-2 | Tourism and the Environment | THS1TEN |
| TE-SEM-2 | Tourism Computer Reservation Systems | THS2TEN |
| TE-SEM-2 | Elective from List A below |
# Unless taking a sequence of two language subjects, students are limited to one LTU elective between this elective and the elective in first semester, first year.
Third year
|
Teaching Period |
Subject title | Subject code |
|---|---|---|
| TE-SEM-1 | Marketing for Sustainability | MKT3SUS |
| TE-SEM-1 | Elective from List B below | |
| TE-SEM-1 | Advertising and Sales Promotion | MKT3ADV |
| TE-SEM-1 | Level 3 elective* | |
| TE-SEM-2 | Destination Marketing and Management | THS3DMM |
| TE-SEM-2 | International Marketing | MKT3IMK |
| TE-SEM-2 | Strategic Marketing | MKT3SMK |
| TE-SEM-2 | Tourism Policy and Planning | THS3TPP |
List A elective subjects
| Subject title | Subject code |
|---|---|
| Marketing Communications and Public Relations | MKT2MPR |
| Brands and Brand Management | MKT2BBM |
List B elective subjects
| Subject title | Subject code |
|---|---|
| Regional Culture and Tourism | THS3CTO |
| International Tourism | THS3INT |
|
* Marketing Research (recommended) |
MKT3MRE |